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Local TV News Marketing: What’s Working, What’s Not & Why

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TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all...

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Getting Over Yourself – How to Avoid Narcissistic Marketing

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What’s the most common pitfall marketers fall into? One word: narcissism. As marketers, it’s easy for us to get caught up in our babies, thinking that our product is the best thing since sliced bread. Well,...

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