Timberland's Warrior Branding – Graeme Newell Emotional Marketing Speech

Timberland's Warrior Branding – Graeme Newell Emotional Marketing Speech

This is an excerpt from a speech on emotional marketing done by Graeme Newell at the 2011 Outdoor Association conference in Portland Oregon. Newell talks about the power of Timberland's warrior brand and how it is demonstrated in advertising.