Adventure Brands: Inspiring Heroism in Armchair Warriors
Birth of a brand. How Timberland built a powerful brand that goes way beyond outdoor gear. Timberland has become an entire lifestyle — based on strength, perseverance, and the power of you. It’s a brand rooted in emotional marketing. Watch emotional marketing expert Graeme Newell describe how it works in a speech excerpt from the Outdoor Association conference in Portland, Oregon.
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Nice presentation, Graeme. Great spots, and well dissected.
Thanks Jim. They really did a great job on this brand. Very well laid out. A pleasure to watch.
Great presentation Graeme – thorough as always my friend. I learn something each time from you. Keep up the good work.