Misunderstood Martyr: The Emotional Connection of Businessmen
Emotional marketing expert Graeme Newell shows how some of the world’s most strategic advertisers glorify stress and overwork as a career badge of honor. See how marketers use martyrdom and contempt to build the egos of business people climbing the ladder of success.
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Excellent piece Graeme.
Thanks Paul. It was amazing to watch all of these spots where martyrdom was such a huge part of the emotional brand of the spots. It showed up again and again. Guess all of us feel under-appreciated!