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Their marketing isn’t about the chip, it’s all about misbehaving. In this 3-minute emotional marketing lesson video, Graeme Newell shows the very different strategies these two snacking kingpins use to spark rebellion in their customers.
602 Communications is a research and consulting company that shows organizations how to have deeper, more passionate relationships with their customers. We are specialists in emotional marketing techniques that turn apathetic customers into loyal fans and brand evangelists. We help our clients achieve extraordinary customer loyalty through research, consulting, speaking, white papers, conference presentations, and training workshops.