Super Bowl Spots: WTOC / WISH / WLTX

Promo of the Day: Super Bowl Spots: WTOC / WISH /  WLTX  •  SOTU Ratings: Fox News Tops in Viewers; CNN Wins Demo  •  State of the Union Viewership Down 11%  •  SOTU Becomes Social Media Branding Battleground  •  SOTU: Gun Violence Plan Makes No Mention of Media  •  Biden to Field Gun Questions from Field & Stream Magazine  •  Former Obama Press Secretary Lands TV News Job  •   Roger Ailes Wants to Woo Latinos to Fox News   •  Grammys was 2nd Most Social Event of 2013  •  NBCUniversal’s G4 Network to Become Esquire  •  Top Buzziest Brands from NBCUniversals’ Brand Power Index  •  Life’s Demerit System  •  Points to Ponder



Promo of the Day: Super Bowl Spots: WTOC / WISH /  WLTX
• 2 Super Bowl Spots from Mike Johns of WTOC in Savannah, GA:

From WISH-TV / MyINDY-TV / LWS Director of Creative Services Scott Hainey:
• Experience WISH-TV’s 24-Hour News 8 (WISH-TV’s Super Bowl spot)



From Michael Penix of WLTX Columbia, SC

“We turned the camera around to showcase Columbia and the Midlands…this is such a great place to call home.  “This is Home!”  Music composed by Frank Gari.”


• WLTX-Super Bowl Spot-New Image Campaign…This is Home


Share your creative work with your promo peers on the site. Just email the file or youtube link to Large files may be sent or you can mail your clip on DVD to Graeme Newell at 1011 Lyndhurst Falls Lane, Knightdale, NC 27545.



SOTU Ratings: Fox News Tops in Viewers; CNN Wins Demo
On a Tuesday evening that had the cable networks splitting coverage between the standoff with murder suspect Christopher Dorner and the State of the Union address, victory was split between Fox News Channel and CNN, according to Nielsen ratings. For President Obama’s address from 9:15-10:15 p.m. ET, Fox News was the most-watched network with 3.683 million total viewers, just ahead of CNN’s 3.635 million viewers. MSNBC was in third with 3.034 million total viewers. But in the target demo for news, adults 25-54, CNN ranked first, drawing 1.436 million viewers, beating out second-place MSNBC, who had 1.028 million viewers. FNC averaged the fewest younger viewers with 957,000. The State of the Union ratings were in line with the rankings for breaking news coverage of Dorner from 6-9:15 p.m. Leading in Obama’s speech, Fox News had the most viewers with 3.183 million and CNN was on top with adults 25-54 with 1.013 million demo viewers. Compared to the 2012 State of the Union, CNN was up 36% in both marks, MSNBC increased 26% in the demo and 8% with total viewers and Fox declined 16% with adults 25-54 and 3% among viewers.

Meanwhile on broadcast, NBC was the most-watched network with 6.469 million total viewers and CBS was just behind with 6.4 million viewers. ABC averaged 5.494 million viewers and Fox had 2.12 million. NBC also topped the adults 25-54 demo with 2.688 million viewers, ahead of ABC’s 2.054 million and CBS’ 1.977 million. CBS however topped the post-speech analysis coverage with 5.899 million total viewers to NBC’s 5.754 million and ABC’s 4.922 million viewers. While CBS and NBC stayed in analysis through 11 p.m., ABC went to a repeat of Modern Family at 10:46 p.m.
Broadcasting & Cable



State of the Union Viewership Down 11%
President Obama’s State of the Union address drew 33.5 million total viewers across 15 networks on Tuesday, according to Nielsen, down 11% from the 37.8 million viewers who tuned into his address last year. Obama’s first SOTU speech in his second term of office was carried live from 9-10:15 p.m. ET on Fox, ABC, CBS, NBC, PBS, Azteca, MundoFox, CNBC, CNN, Fox Business, Fox News Channel, MSNBC, Current TV, Centric and Galavision. Univision aired the speech on a tape delay. NBC was the most-watched network overall for coverage, and Fox News Channel was the most-watched cable network.
Broadcasting & Cable



SOTU Becomes Social Media Branding Battleground
It’s become standard practice during widely broadcasted social events (especially political ones) for interested persons and groups to wage a quiet social media war to grab real estate in front of an already captive audience and try to ignite that elusive viral spark. During the 2012 election cycle, the Obama campaign crafted and executed the most advanced and successful of these campaigns, with moments like its Twitter response to Clint Eastwood’s empty chair speech at the RNC, which went viral before Eastwood had exited the Tampa Bay Times Forum. Flash forward to last night’s State of the Union address, and it was clear that the Obama administration’s digital team has carried over many of these tactics. Both the @BarackObama account and @whitehouse tweeted Obama’s speech nearly verbatim, embedding both powerful and playful photos and infographics in real time at key moments to highlight, add emphasis, and hopefully achieve that viral spark.

Others have clearly caught on and throughout the night, if you were looking for it, both politicians and brands were hard at work, hoping to capitalize on any big moments of the evening. While a series of organizations from Chevron to Bankrupting America tried to leverage the promoted trend on #SOTU throughout the day, companies like search engine Bing pounced on social moments grabbing the promoted tweet for #TheyDeserveAVote, a powerful moment from the guns portion near the end of Obama’s speech.

Later in the evening, during the Republican response address, Senator Marco Rubio’s speech was nearly drowned out across social media by the legislator’s decision to hurriedly grab a sip of water during his address. The political gaffe, a favorite of the social media-obsessed, political-chattering class, was quickly disseminated through animated GIFs and tens of thousands of derisive mentions. Yet, what could surely have been a damning flub, was quickly saved due to a quick bit of maneuvering from the Senator’s social media team, which tweeted a self-deprecating, good-natured acknowledgement of the incident. While this type of rapid social response has become the norm—Oreo has been in the spotlight ever since its quick Twitter rebuttal to the Super Bowl blackout—the clever Rubio team response was indicative of the entire night across social media, where behind the scenes of any major event, social media response teams lurk around every corner to capitalize on or staunch the bleeding that occurs on networks like Twitter. And as if to prove the point, one need look no further than Poland Spring, which quite publicly failed to cash in on the Rubio #watergate and a free shot at trending nationally.



SOTU: Gun Violence Plan Makes No Mention of Media
The president’s priorities for reducing gun violence, outlined in a report on strengthening the middle class and the country that was released in concert with his State of the Union Address, makes no mention of media. He also made no mention of the media in the portion of his speech devoted to efforts to address gun violence. In a section on reducing gun violence, the report outlines four “commonsense” steps the country can take now to “better protect our children and communities.” They are: “(1) closing background check loopholes to keep guns out of dangerous hands; (2) banning military-style assault weapons and high-capacity magazines, and taking other commonsense steps to reduce gun violence; (3) making schools safer; and (4) increasing access to mental health services.”
Broadcasting & Cable



Biden to Field Gun Questions from Field & Stream Magazine
Vice President Biden will sit Thursday for an interview with Field & Stream magazine, as the White House tries to rally additional support for its package of new gun reforms. The sportsman magazine is inviting readers to submit questions to ask the vice president ahead of the sit-down interview. “Do you have a question for the Obama administration about guns? Now’s your chance to get it answered,” a post on the magazine’s website reads. The editors of the magazine go on to say that, unsurprisingly, the interview will focus solely on the administration’s gun-control efforts.
The Hill



Former Obama Press Secretary Lands TV News Job
A former White House press secretary under President Obama, who also was a senior adviser to the 2012 Obama campaign, is moving into TV news. Politico reports that Robert Gibbs has joined NBC News and MSNBC as a contributor. “MSNBC spokesperson Lauren Skowronski confirmed the news tonight after MSNBC’s Rachel Maddow introduced Gibbs as a contributor on air,” the piece reports. “An NBC News source told Politico that Gibbs would also be a contributor on NBC News.” Gibbs was Obama’s press secretary from 2009 to 2011.
TV Week



Roger Ailes Wants to Woo Latinos to Fox News
Roger Ailes is kvetching. “The president likes to divide people into groups,” he huffs into the phone. “He’s too busy getting the middle class to hate rich people, blacks to hate whites. He is busy trying to get everybody to hate each other.” With that off his chest, Ailes gets back on message. “We need to get along,” he says. It’s an unexpected plea from the Fox News CEO considering his impressive record of provocation. But recently, “getting along” has become an imperative for the conservative movement. Mitt Romney lost the Latino vote by nearly 50 points, and now almost everyone agrees that the Republican Party needs to improve with Hispanic voters to have a shot at the White House in 2016. That could also be Ailes’s last year at Fox News: His contract expires then, when he’ll be 76 years old. So if Roger Ailes wants to see a Republican win what may be his last presidential election as a major player, he’ll need to try to make conservatism more palatable to Latinos. “The fact is, we have a lot—Republicans have a lot more opportunity for them,” Ailes says. “Fox News Latino will show people how opportunities exist, that whenever we are overregulated, or there is too much government, we lose freedom. We lose power. That is, historically, one hundred percent true.” History aside, there is logic to it. “Latinos tend to doubt deeply big government,” says Jorge Ramos, the head anchor at Univision. “Remember, we are coming from countries in Latin America where we are so used to corruption.” The hitch, of course, is immigration. “Unless the Republican Party changes its position on immigration, it doesn’t matter what they do on other issues,” Ramos says. The challenge is the same for Fox News. “They are too far gone as a brand,” says Alex Nogales, president of the National Hispanic Media Coalition. “My generation is never going to forget what they’ve done, what they continue to do even now. They have enticed an audience to be prejudicial and discriminatory.”
New Republic



Grammys was 2nd Most Social Event of 2013
With the help of host LL Cool J who promoted the event’s hashtag (#GRAMMYs) nearly every time he was on stage, Sunday night’s Grammys broadcast was the second most social event of 2013 with over 15.4 million social interactions, according to social TV analytics provider Trendrr. This online activity is measured across Twitter, public facing actions on Facebook (both on profiles and pages), and second screen check-in platforms like Get Glue and Viggle. 2013’s most social event so far is the Super Bowl, which set an all-time record with 52 million social interactions in one day. The 15.4 million social interactions is a 511% increase over the 2011 Grammys, but falls short of last year’s broadcast which had 17 million interactions following Whitney Houston’s passing, which drove a large volume of online conversation during the broadcast. Mobile interactions rose to 88% of all messages sent which is up from 57% last year. The most used hashtag of the event, the official #GRAMMYs tag promoted by LL Cool J, was used 2.6 million times throughout the evening. The gender breakdown of those who participated in the conversation online remained relatively unchanged over the past three years, with a 60% female – 40% male divide. Overall the qualitative sentiment of social interaction was positive (56%), with the rest of the messages showing a split between neutral (18%) and negative (24%).



NBCUniversal’s G4 Network to Become Esquire
NBCUniversal announced that it has concluded a deal with Hearst Magazines to rebrand one of NBC’s existing cable properties, the G4 network, as a new entity, the Esquire Network. The purpose: to refashion a cable channel that has been devoted to video gaming and devices into what NBC’s top cable executive described as “an upscale Bravo for men.” For viewers of the G4 network, the change will mean a sharp shift from the gaming-centered programming that attracted some men to shows that will draw an audience that NBC executives are persuaded Esquire stands for: “The modern man, what being a man today is all about,” as Adam Stotsky, the general manager of the new network, said. Specifically, NBC is hoping to capture a more educated, affluent, sophisticated male viewer, who is not being served, as its research concluded, by the male-oriented, nonsports programming on cable channels like Discovery and Spike. “Much of today’s programming targets men in a one-dimensional way,” Mr. Stotsky said, with what he called “down-market shows” about “tattoos or pawn shops or storage lockers or axes or hillbillies.” The Esquire Network will offer shows aimed at capturing other areas of interest, like cars, politics, world affairs, travel, fashion and cooking. David Granger, Esquire’s editor in chief, said he expected the programming to be “not duplicative of what readers find in the magazine, but in the same wheelhouse.”
NY Times



Top Buzziest Brands from NBCUniversals’ Brand Power Index
NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of multilayered marketing campaigns were born from some of the same techniques NBCU uses to evaluate the success of its own partnerships. Proprietary analysis—based on in-person conversations, social media chatter and search queries—is produced each quarter, then again annually. Here are the brands that saw the greatest increase in consumer interest in 2012 versus 2011, according to NBCU’s research.
– Starbucks
– Burger King
– Oreo
– Red Bull
– Samsung
– JetBlue
– Old Spice
– Axe
– Pine-Sol
– Taco Bell, Doritos

Ad Week



Life’s Demerit System

Guys: Remember Valentine’s Day is today and consider the Demerit System. In the world of romance, one single rule applies: MAKE THE WOMAN HAPPY! Do something she likes, and you get points. Do something she dislikes, and points are subtracted. You don’t get any points for doing something she expects. Sorry, that’s the way the game is played. Here is a non-exhaustive guide to the point system:

You make the bed. (+1)
You make the bed, but forget the decorative pillows. (-10)
You throw the bedspread over rumpled sheets. (-3)
You go out to buy her what she wants (+5) in the rain (+8)
But return with Jack Daniels. (-5)

You check out a suspicious noise at night. (+1)
You check out a suspicious noise, and it is nothing. (0)
You check out a suspicious noise, and it is something. (+5)
You pummel it with an iron rod. (+10)
It’s her pet Chihuahua. (-20)

You stay by her side for the entire party. (+1)
You stay by her side for a while, then leave to chat with an old school friend. (-2)
Named Tina (-10)
Tina is a dancer. (-10)
Tina has breast implants. (-40)

You take her out to dinner. (+2)
You take her out to dinner, and it’s not a sports bar. (+3)
Okay, it’s a sports bar. (-2)
And its all-you-can-eat night. (-3)
It’s a sports bar, it’s all-you-can-eat night, and your face is painted the colors of your favorite team. (-10)

You take her to a movie. (+1)
You take her to a movie she likes. (+5)
You take her to a movie you hate. (+6)
You take her to a movie you like. (-2)
It’s called ‘Death Cop.’ (-3)
You lied and said it was a foreign film about orphans. (-15)

You develop a noticeable potbelly. (-15)
You develop a noticeable potbelly and exercise to get rid of it. (+10)
You develop a noticeable potbelly and resort to baggy jeans and baggy Hawaiian shirts. (-30)
You say, “It doesn’t matter, you have one too.” (-80)

She asks, “Do I look fat?” (-5)
(Yes, you lose points no matter what)
You hesitate in responding. (-10)
You reply, “Where?” (-35)
You give any other response. (-20)

When she wants to talk about a problem, you listen, displaying what looks like a concerned expression. (+2)
You listen, for over 30 minutes (+50)
You listen for more than 30 minutes without looking at the TV. (+500)
She realizes this is because you have fallen asleep. (-4000)



Points to Ponder

Valentine’s day has gotten blown way out of proportion. Valentine’s Day just used to be for your girlfriend or your wife but now everyone’s like ‘Oh, happy valentine’s day!’ I even got a Valentine’s Day card from my grandmother. How ridiculous is that? We stopped having sex years ago!
-Greg Giraldo

Oh here’s an idea: let’s make pictures of our internal organs and give them to other people we love on Valentine’s Day. That’s not weird at all.
-Jimmy Fallon

I love Valentine’s Day. When you’re a kid everyone gets a Valentine. It’s like ‘TO TIM, NICE PANTS, LOVE SCOTT’. It’s Valentines galore!
-Mike Birbiglia

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