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Best Emotional Branding in Beer Commercials & Alcohol Advertising
Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional branding going on.
Read MoreEmotional Branding Tactics: Connecting Using Humor in Advertising
Great emotional branding doesn’t just build love for the product, it also shows that the brand shares a customer’s attitudes and style. The product is transformed into a symbol of deeply held customer...
Read MoreEmotional Branding Strategy: Using Edgy Humor to Position a Brand
It’s a harsh world that we live in, and all the public wants is to have some respite from the constant torrent of negativity that is thrown at them in TV promotion day-in and day-out…right? Wrong. When it comes time to position a brand for success, the best emotional branding strategy...
Read MoreBest Marketing Campaigns: Should You Use the Carrot or the Stick?
When it comes to making successful marketing campaigns, it’s important to always be looking for what is a marketing campaign in its essence. The top marketing campaigns are constantly keeping their audience on their toes by using what is called bipolar marketing.
Read More- "TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work." -Lee Clow
- A 14-year-old #Beatles fanatic sneaks into John Lennon’s hotel room & convinces him to do interview. Amazing work. http://t.co/5Ud2Wewctf












