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Attitude Marketing: Emotional Branding That Goes Beyond the Product

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In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go...

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Tribal Marketing: The Secret to Whole Foods Marketing Success

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How do you take your customer base from simple buyers to rabid fans? You invite them to join the tribe. Some of the most successful brands in the world are turning to ethical superiority to turn their brand into a...

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

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Researchers are gaining amazing insights into positioning a brand by using the...

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Aspirational Brands: Using Negative Marketing & Negative Branding

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Want to convince customers that your brand is exclusive? Then it might be time to break out the customer contempt.

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