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Brand Marketing Research Study – How to Build Powerful Mom Brands

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Want moms to love your brand? There are two essential emotional motivators every branding expert should have in her toolbox. Mothers are one of the largest demographics around, and as such marketing to mothers...

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Positioning a Brand: The Strategy Behind Google’s Marketing Magic

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When positioning a brand, should the marketing be built around the product features, or should it be built around the customer's experience of that product?

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How Harley Davidson Commercials Make Us Feel Like Outlaws

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It’s time to stick it to the man! Emotional marketing expert Graeme Newell shows how Harley-Davidson inspires predictable suburban men to live their dream of being wild outlaws.

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Emotional Marketing Buzz with a Dramatic Product Demonstration

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How can you make your product stand out? Emotional Marketing expert Graeme Newell shows how some of the world's most powerful brands generate buzz for very average products by putting those products in extraordinary situations.

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