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Selling Passion: How to Move Away from Logic and into Passionate Love

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What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and emotions humans have. Passion is what makes people stand in line for hours in...

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Borrowed Emotions: How the Best Brands Harness Our Most Powerful Feelings

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Powerful marketing always begins with the emotions of the customer and then moves on to the product. All the best brands in the worlds harness the emotional drivers that exist in our lives and bind them to their...

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Product Marketing vs. Brand Marketing: How a Harley Is More Than a Bike

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Product Marketing and Brand Marketing. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing – and that could not be further from the truth.

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Attitude Marketing: Emotional Branding That Goes Beyond the Product

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In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go straight for the customer.

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