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Product Marketing vs. Brand Marketing: How a Harley Is More Than a Bike

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Product Marketing and Brand Marketing. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing – and that could not be further from...

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Attitude Marketing: Emotional Branding That Goes Beyond the Product

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In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go...

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Tribal Marketing: The Secret to Whole Foods Marketing Success

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How do you take your customer base from simple buyers to rabid fans? You invite them to join the tribe. Some of the most successful brands in the world are turning to ethical superiority to turn their brand into a mission handed down from on high.

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

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Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing. What's neuromarketing? It's putting customers inside MRIs and seeing exactly how different commercials light up their brains.

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