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Tribal Marketing: The Secret to Whole Foods Marketing Success

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How do you take your customer base from simple buyers to rabid fans? You invite them to join the tribe. Some of the most successful brands in the world are turning to ethical superiority to turn their brand into a...

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

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Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing. What’s neuromarketing? It’s putting customers inside MRIs and seeing exactly how different...

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Aspirational Brands: Using Negative Marketing & Negative Branding

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Want to convince customers that your brand is exclusive? Then it might be time to break out the customer contempt.

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Branding Tactics vs. Positioning Tactics. Which is More Important?

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Branding tactics and positioning tactics are two advertising phrases that get thrown around a lot. What's the difference between the two?

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