Meet Graeme Newell

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

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Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing. What’s neuromarketing? It’s putting customers inside MRIs and seeing exactly how different...

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Aspirational Brands: Using Negative Marketing & Negative Branding

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Want to convince customers that your brand is exclusive? Then it might be time to break out the customer contempt.

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Branding Tactics vs. Positioning Tactics. Which is More Important?

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Branding tactics and positioning tactics are two advertising phrases that get thrown around a lot. What's the difference between the two?

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How the Funniest Commercials Use Sarcasm for Emotional Branding

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It's a dark side of human nature - sometimes the best way to build up customer egos is to tear down the egos of others. Sarcasm has become one of advertising's most satisfying guilty pleasures.

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