Meet Graeme Newell

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Getting Over Yourself – How to Avoid Narcissistic Marketing

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What’s the most common pitfall marketers fall into? One word: narcissism. As marketers, it’s easy for us to get caught up in our babies, thinking that our product is the best thing since sliced bread. Well,...

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Positioning a Brand: The Strategy Behind Google’s Marketing Magic

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When positioning a brand, should the marketing be built around the product features, or should it be built around the customer's experience of that product?

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How Harley Davidson Commercials Make Us Feel Like Outlaws

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It’s time to stick it to the man! Emotional marketing expert Graeme Newell shows how Harley-Davidson inspires predictable suburban men to live their dream of being wild outlaws.

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Emotional Marketing Buzz with a Dramatic Product Demonstration

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How can you make your product stand out? Emotional Marketing expert Graeme Newell shows how some of the world's most powerful brands generate buzz for very average products by putting those products in extraordinary situations.

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