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Local TV News Marketing: What’s Working, What’s Not & Why

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TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all...

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Getting Over Yourself – How to Avoid Narcissistic Marketing

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What’s the most common pitfall marketers fall into? One word: narcissism. As marketers, it’s easy for us to get caught up in our babies, thinking that our product is the best thing since sliced bread. Well,...

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Positioning a Brand: The Strategy Behind Google’s Marketing Magic

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When positioning a brand, should the marketing be built around the product features, or should it be built around the customer's experience of that product?

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How Harley Davidson Commercials Make Us Feel Like Outlaws

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It’s time to stick it to the man! Emotional marketing expert Graeme Newell shows how Harley-Davidson inspires predictable suburban men to live their dream of being wild outlaws.

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