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Marketing Focus Best Practices to Brand a Product: What is a Brand?

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  The term branding gets throw around a lot, but what exactly does it mean?    What is a brand? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell defines the...

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Marketing Case Study: Turning Dull Features into Exciting Brands

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The best ads don’t just to inform us about product features, they also find a way to supercharge those features by wrapping them in a power emotional sell. Suddenly, those very average product features take...

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Aspirational Brands: Using Negative Marketing & Negative Branding

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Want to convince customers that your brand is exclusive? Then it might be time to break out the customer contempt.

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How the Funniest Commercials Use Sarcasm for Emotional Branding

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It's a dark side of human nature - sometimes the best way to build up customer egos is to tear down the egos of others. Sarcasm has become one of advertising's most satisfying guilty pleasures.

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