Meet Graeme Newell

Great new topics from Graeme

Borrowed Emotions: How the Best Brands Harness Our Most Powerful Feelings

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Powerful marketing always begins with the emotions of the customer and then moves on to the product. All the best brands in the worlds harness the emotional drivers that exist in our lives and bind them to their brand.

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On Point Advertising: It’s Time to Fall Madly in Love with Your Customers

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As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many brands. In this short video,...

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Product Marketing vs. Brand Marketing: How a Harley Is More Than a Bike

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Product Marketing and Brand Marketing. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing – and that could not be further from the truth.

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Selling Passion: How to Move Away from Logic and into Passionate Love

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What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and emotions humans have.

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