Selling Passion: How to Move Away from Logic and into Passionate Love

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What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and...

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Together | LeBron James

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Borrowed Emotions: How the Best Brands Harness Our Most Powerful Feelings

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Powerful marketing always begins with the emotions of the customer and then moves on to the product. All the best brands in the worlds...

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Fiat 500X: Blue Pill

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Lenovo: Ashton Kutcher Goat

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