Ego Brand Building: The Nike Brand Strategy of Vanity Marketing
Learn when it is better use the carrot, and when it is better to use the stick. Find out how the Nike brand strategy and Gatorade brand strategy recruited very similar customers using completely opposite brand building tactics.
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Advertising Humor: The Creative Formula Behind FedEx Marketing Success
FedEx marketing is one of the best in the business. Their use of advertising humor in their promos makes them one of the best funny brands around. But how does the FedEx marketing machine pull it off?
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What is Emotional Branding? Using the Power of Revenge Marketing
Emotional branding is used with positive emotions all the time. Marketing copywriters use emotional marketing to instil a warm, happy feeling in their viewers that endear their product to the customer all the time.
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Negative Marketing: How to Build Brands on Irritation & Annoyance
Positive emotions are the most common types that we see in advertising. Most companies build their brands around building up the egos of their customer and basking in the glory. These are emotions like adventure, or freedom, or anything else that really lifts the customer up.
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How to Increase Audience Flow & Build Ratings For Late News
Great topical promotion will hold on to viewers, but great topical promos are rare. Typically, the problem is not a lack of producer writing and editing skill, but a lack of quality video, sound, and information.
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Nike Brand Strategy: Emotional Branding using the Story of Heroism
Look deep inside Nike’s brand strategy and you’ll find the classic story of the hero’s journey. But Nike puts a devious twist on their brand story by turning the customer into both the hero and the...
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