Greenwashing is a hot advertising fad that has companies wrapping themselves in the environmental movement in hopes of showcasing moral character.  In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how some of the most environmentally reprehensible companies have managed to market themselves with the warm glow of mother nature green. Greenwashing

Sometimes the best way to win the admiration of a customer is to show them that you hate what they hate.  The old saying goes that "my enemy's enemy is my friend."  It doesn't just work in war, it works in marketing as well. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme

Who would have thought? Charlie Sheen has become the darling of Madison Avenue.  Everyone thought he was headed for the same celebrity flameout so common to Hollywood, but Charlie has turned bad behavior into an entirely new brand for himself. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell takes us through some

The Aflac duck is a superstar now, but he wasn't always this popular. Emotional marketing expert Graeme Newell shows how Aflac used patience and focus to built a great brand from scratch, and what other companies can learn from its example. .vc_custom_1452662185213{margin-bottom: 40px !important;}.vc_custom_1452662201783{margin-right: 0px !important;margin-bottom: 40px !important;margin-left: 0px !important;}.vc_custom_1452056633692{padding-top: 37px !important;padding-right: 30px !important;padding-bottom: 40px

An effective ad should motivate you to purchase a product, but the best ads go it one better. These inspirational gems send shivers down your spine. They tell a disarmingly passionate story that leaves you with a warm glow and admiration for the company's core mission. In this 3-minute emotional marketing lesson video, Graeme Newell

Their marketing isn't about the chip, it's all about misbehaving.  In this 3-minute emotional marketing lesson video, Graeme Newell shows the very different strategies these two snacking kingpins use to spark rebellion in their customers. .vc_custom_1452662185213{margin-bottom: 40px !important;}.vc_custom_1452662201783{margin-right: 0px !important;margin-bottom: 40px !important;margin-left: 0px !important;}.vc_custom_1452056633692{padding-top: 37px !important;padding-right: 30px !important;padding-bottom: 40px !important;padding-left: 30px !important;}.vc_custom_1475116138992{margin-bottom: 9px !important;}.vc_custom_1475116115998{margin-bottom: 17px

Just advertising your product is no longer enough. Smart brands are putting huge resources into creating original content, giving them the power and control to carefully craft an intriguing brand story. .vc_custom_1452662185213{margin-bottom: 40px !important;}.vc_custom_1486764534654{margin-bottom: 30px !important;} Categories Emotional Marketing Research Graeme Newell Speaking Red Goldfish TV Broadcasting

Want your brand to empower female customers? Then show powerful women demeaning their husbands. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how both sexes use belittlement and scorn to win power and control over the opposite sex. .vc_custom_1452662185213{margin-bottom: 40px !important;}.vc_custom_1452662201783{margin-right: 0px !important;margin-bottom: 40px !important;margin-left: 0px !important;}.vc_custom_1452056633692{padding-top: 37px !important;padding-right: 30px !important;padding-bottom:

Time to inject some nail-biting action into those sleepy ad campaigns.  In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how injecting angst into your marketing can transfix customers and dramatically increase retention of your marketing message. The best advertising campaigns aren't content to just inform, they take customers on a