Comments for 602 Communications

Comment on Best Ways to Build Buzz-worthy Longer Commercials by Graeme

Graeme — Wed, 16 May 2012 13:33:10 +0000

Me too. Great to see this kind of work. So glad you enjoyed it.

Comment on Best Ways to Build Buzz-worthy Longer Commercials by Elisa

Elisa — Thu, 26 Apr 2012 23:28:35 +0000

I really enjoyed watching this and think it is a great way to look at Commercials.

Comment on How Harley Davidson Commercials Make Us Feel Like Outlaws by Larry Kelly

Larry Kelly — Wed, 25 Apr 2012 20:49:53 +0000

A great commercial will draw a huge response Ride like a man. Put something big between your legs.this ad can picture a male or a female rider

Comment on Stupidity Captured at 2500 Frames per Second by Graeme

Graeme — Fri, 20 Apr 2012 18:45:13 +0000

This was awesome to see! Never knew flour could do that. Interesting about the grain elevators. I didn’t know this.

Comment on Stupidity Captured at 2500 Frames per Second by matt

matt — Fri, 20 Apr 2012 16:26:05 +0000

yes, the flour on the candle viz is awesome. that’s actually why grain elevators on the prairies used to occasionally explode – build up of bust in the elevator, then a spark, and KABOOM!

Comment on Major Advertisers to TV Ad Agencies: You are a Fossil by 602 Communications | 602 Communications

602 Communications | 602 Communications — Wed, 11 Apr 2012 00:30:05 +0000

[...] first article of three, you can also read article two and article three [...]

Comment on The Human Connection: Belonging by Sandy

Sandy — Tue, 03 Apr 2012 08:11:05 +0000

cool, thx…will post that soon!

Comment on The Human Connection: Belonging by matt burlet

matt burlet — Thu, 29 Mar 2012 15:11:14 +0000

Hey Graeme. Below is a link to another great example. It’s a Canadian company that sells chicken. Yes, chicken. They wrote a poem – a poem to sell chicken. I think it is a brilliant spot – the words, the shots, the music – it’s beautiful. And it’s selling something as simple as chicken.

http://www.youtube.com/watch?v=Ge3ib-PXh_4

Comment on Something for Everyone: How Nike Built a Brand with Universal Appeal by Graeme

Graeme — Tue, 27 Mar 2012 11:46:16 +0000

Just follow the exact same procedure that Nike did. Don’t just promote the features of your product, find out the emotional drivers behind that love of the product. Then showcase those emotions. Sure, your viewers might like breaking news, but why? Most stations have no idea. Is it about adventure? Excitement? Voyeurism? Sell the features of your breaking news, but do it with the customer’s primary emotional drivers as the foundation of your ad. This avoids the chest pounding arrogant ads that are so common in broadcast marketing.

So many stations think that TV marketing is “special” and requires a different set of marketing rules. Nothing could be further from the truth. TV marketing is just like any other marketing and that means finding out the primary motivations behind the a purchase. By following the basic rules of advertising, we can create great advertising that eliminates the arrogance and firmly puts our customers in the forefront of the entire marketing effort.

Comment on Something for Everyone: How Nike Built a Brand with Universal Appeal by Hussman

Hussman — Mon, 26 Mar 2012 13:20:58 +0000

So, the real question is, how do we translate this to something as ubiquitous as local television news?