Comments for 602 Communications

Comment on What is Emotional Marketing ? by The Unselfish News Brand | RBR-TVBR

The Unselfish News Brand | RBR-TVBR — Wed, 22 Feb 2012 12:48:14 +0000

[...] as a brand consultant and brand trainer. He specializes in brand building using emotional marketing. He guarantees that his marketing seminar will immediately increase audience or his workshop [...]

Comment on Pedigree Shelter Dogs “Heroes” by Graeme

Graeme — Tue, 21 Feb 2012 22:24:13 +0000

I think that Pedigree has made some of the most wonderful dog ads ever. They have such heart and realism. I wonder what Westminster is thinking. I think they underestimate the genuine loyalty of dog owners. Pedigree has always treated dogs like family, not just pets.

Comment on Pedigree Shelter Dogs “Heroes” by spunkella

spunkella — Tue, 21 Feb 2012 22:01:05 +0000

Hello, Westminister Kennel Club Dog Show.
Open your hearts back up. We still love the pedigreed pooches.
Let Pedigree have its rightful place as dog food sponsor.

Comment on The Power of Focus: Essentials for Simplifying a Marketing Message by Graeme

Graeme — Sat, 11 Feb 2012 13:38:13 +0000

Thanks for stopping by Wayne. Always good to be reminded of the important lessons.

Comment on The Power of Focus: Essentials for Simplifying a Marketing Message by Wayne Casa

Wayne Casa — Sat, 11 Feb 2012 13:24:01 +0000

A brief 3 minute piece worth your attention, sometimes it just takes a refresher.

Comment on How Marketing Helps Us Feel Better about Doing Bad Things by Graeme

Graeme — Tue, 07 Feb 2012 02:59:39 +0000

So glad that you enjoyed it Tim. The ad business are masters of the psychology and it is so important to teach children be be critical consumers. Sounds like your daughter will get a good start. Thanks for stopping by!

Comment on How Marketing Helps Us Feel Better about Doing Bad Things by Tim Riley

Tim Riley — Tue, 07 Feb 2012 02:51:55 +0000

Well done. Great synopsis of a lot of different marketing, branding, and psychological techniques. Too few people see behind the subliminal ploys. I am teaching my children to see through the not so subtle come-ons, but the messaging is pervasive, myriad, and complex. Thanks for breaking down more than a few levels of this thickly layered emotional propaganda. Your work and time was valuable to me. Thanks.

Comment on How Harley Davidson Commercials Make Us Feel Like Outlaws by Graeme

Graeme — Fri, 03 Feb 2012 03:22:58 +0000

Harley is definitely one of my favorite brands. I just wish I were cool enough to actually own one. I’m just too much of a geek.

Comment on How Harley Davidson Commercials Make Us Feel Like Outlaws by Graeme

Graeme — Fri, 03 Feb 2012 03:21:02 +0000

I think you’re right! When I got a look at the demographics, I was really surprised at the number of lawyers, doctors and accountants that own these bikes. As I’m sure know, a tricked out Harley will run you some serious change.

Comment on How Harley Davidson Commercials Make Us Feel Like Outlaws by Terry Kowalski

Terry Kowalski — Wed, 01 Feb 2012 02:58:09 +0000

I ride a Harley! Haha… never thought about a boss when hitting the road, just me and the ass next to me until I changed pipes. Great to profile a great brand!