Dove aims to help women to develop a positive relationship with how they look in order to raise their self-esteem. They believe beauty should be a source of confidence, and not anxiety. That’s why they help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential.
Girls are being told to wear their hair in a certain way. In this video, women are encouraged to freely express what they want to do with their hair and not to be conformed with what society thinks.
Women from all over the world, gets to stop at two doors of a building with labels “Beautiful and Average”. Most of them chose the “Average” door, but as the days goes by more and more women chose the “Beautiful” door. Some of them are being empowered by their mothers, daughter, and friends.
Women are asked what for them real beauty is. They wrote their answers on a chalkboard and showed it to the camera.
Moms were being asked what part of their body that they don’t like. On the other hand, their daughters are also being asked the same question. The results are that both mom and daughter has the same areas of their body that they don’t like. At the end, mom come to a realization how important it is for them to feel positive as that is what their daughter sees about herself.
This video points out that only 4 out of 10 young girls likes their curly hair. Girls were being asked if they like their curly hair and they said no. So friends and families were asked to help out to help these girls love their hair. The young girls were being brought to a place where they party with other women who has curly hair. They danced and just have fun.