Find Core Emotional Marketing Drivers That Are Right For Your Customers
Step One:
Choose a Customer Emotional Driver. Below is a list of the most popular emotional marketing drivers, pulled from our library of over 50,000 TV commercials. Emotional marketing drivers are the attitudes, emotions and beliefs that resonate deeply with your customers.
Step Two:
Choose a Creative Vehicle that Demonstrates your Customer’s Emotional Driver. After choosing your customer’s most passionate emotional marketing drivers from the list below, go to the creative vehicles page to find the best creative technique to showcase those emotional marketing drivers.
Click on any of the categories below to see specific videos related to the topics listed.
Success
The ecstasy of knowing that you have “made it.” This encompasses everything from being the last man standing, to showing that stain who’s boss. As the old saying goes, all that matters is that you tried your best – but who doesn’t want to win?
Acclaim videos Achiever videos Beat the System videos Clever videos Determination videos Knowledgeable videos Powerful videos Productive videos Reliable videos Smart videosBodily Pleasures
Sheer enjoyment of the many pleasures our senses can offer – a relaxing warm bath, delicious chocolate, a long nap, the smell of warm bread. This core emotion often elicits feelings of indulgence and relaxation. It is emotional marketing with a delicious sense of escapism and “me time.”
Escape videos Fun videos Gluttony videos Immediate videos Joyful videos Luxury videos Nostalgia videos Sex videos Suffering videos Wealth videosDaring
You boldly go where no man as gone before, you aren’t afraid of anything and are willing to put it all on the line. This core emotion is that of stuntmen, racecar drivers, and Alpha’s. Throw caution to the wind and get out there – nobody lives forever.
Adventurer videos Attractive videos Competition videos Exotic videos Guilt videos Macho videos Own Path videos Pride videos Rebel videos Sophisticated videos Trendy videosAnger
From seething resentment to white-hot rage, we’ve all felt this core emotion in one way or another. These videos represent some of the darkest and most primal feelings one can experience. This is emotional marketing with a vengeance.
Betrayal videos Comeuppance videos Contempt videos Disgust videos Frustration videos Injustice videos Loser videos Vengeance videos Villain videosHuman Connection
These videos tap into our genetically hardwired yearning for a connection with our fellow human being. Compassion, admiration, trust and love are all represented in this core emotion. The power of these feelings make them fantastic for deeply moving advertising.
Belonging videos
Compassion videos
Embarrassed videos
Family Love videos
Friend videos
Green videos
Hero videos
Hope videos
Social Responsibility videos
Trust videos
Chaos
This core emotion encompasses the spectrum of feelings felt in response to chaos, as well as it’s opposite – order. It’s a scary world out there, full of unpleasant surprises and unforeseen pitfalls, and these emotional drivers quantify that fear of the unknown.
Frugal videos Home Perfection videos Naughty videos Order videos Safe videos Save Effort videos Simple videos Value videos Work Smarter videos Unfapplable videosFear
Dread, alarm, panic and more, this core emotion draws its power from fear. Noble causes and goodwill have achieved great things – but when it comes to driving people to action, fear is unrivaled.
Aversion videos Brave videos Family Responsibility videos Fear videos Fear Fun videos Poverty videos
