Find Core Emotional Marketing Drivers That Are Right For Your Customers

 

Step One:

Choose a Customer Emotional Driver.   Below is a list of the most popular emotional marketing drivers, pulled from our library of over 50,000 TV commercials. Emotional marketing drivers are the attitudes, emotions and beliefs that resonate deeply with your customers.

Step Two:

Choose a Creative Vehicle that Demonstrates your Customer’s Emotional Driver.   After choosing your customer’s most passionate emotional marketing drivers from the list below, go to the creative vehicles page to find the best creative technique to showcase those emotional marketing drivers.

 
 
Graeme Newell Explains How To Find
The Best Emotional Marketing Drivers

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Click on any of the categories below.

A drop down list will appear watch videos click on the items to view specific emotional related videos within each category.

Success

The ecstasy of knowing that you have “made it.” This encompasses everything from being the last man standing, to showing that stain who’s boss. As the old saying goes, all that matters is that you tried your best – but who doesn’t want to win?

watch videos Acclaim videos
watch videos Achiever videos
watch videos Beat the System videos
watch videos Clever videos
watch videos Determination videos
watch videos Knowledgeable videos
watch videos Powerful videos
watch videos Productive videos
watch videos Reliable videos
watch videos Smart videos

Bodily Pleasures

Sheer enjoyment of the many pleasures our senses can offer – a relaxing warm bath, delicious chocolate, a long nap, the smell of warm bread. This core emotion often elicits feelings of indulgence and relaxation. It is emotional marketing with a delicious sense of escapism and “me time.”

watch videos Escape videos
watch videos Fun videos
watch videos Gluttony videos
watch videos Immediate videos
watch videos Joyful videos
watch videos Luxury videos
watch videos Nostalgia videos
watch videos Sex videos
watch videos Suffering videos
watch videos Wealth videos

Daring

You boldly go where no man as gone before, you aren’t afraid of anything and are willing to put it all on the line. This core emotion is that of stuntmen, racecar drivers, and Alpha’s. Throw caution to the wind and get out there – nobody lives forever.

watch videos Adventurer videos
watch videos Attractive videos
watch videos Competition videos
watch videos Exotic videos
watch videos Guilt videos
watch videos Macho videos
watch videos Own Path videos
watch videos Pride videos
watch videos Rebel videos
watch videos Sophisticated videos
watch videos Trendy videos

Anger

From seething resentment to white-hot rage, we’ve all felt this core emotion in one way or another. These videos represent some of the darkest and most primal feelings one can experience. This is emotional marketing with a vengeance.

watch videos Betrayal videos
watch videos Comeuppance videos
watch videos Contempt videos
watch videos Disgust videos
watch videos Frustration videos
watch videos Injustice videos
watch videos Loser videos
watch videos Martyr videos
watch videos Vengeance videos
watch videos Villain videos

Human Connection

These videos tap into our genetically hardwired yearning for a connection with our fellow human being. Compassion, admiration, trust and love are all represented in this core emotion. The power of these feelings make them fantastic for deeply moving advertising.

watch videos Belonging videos
watch videos Compassion videos
watch videos Embarrassed videos
watch videos Family Love videos
watch videos Friend videos
watch videos Green videos
watch videos Hero videos
watch videos Hope videos
watch videos Social Responsibility videos
watch videos Trust videos

Chaos

This core emotion encompasses the spectrum of feelings felt in response to chaos, as well as it’s opposite – order. It’s a scary world out there, full of unpleasant surprises and unforeseen pitfalls, and these emotional drivers quantify that fear of the unknown.

watch videos Frugal videos
watch videos Home Perfection videos
watch videos Naughty videos
watch videos Order videos
watch videos Safe videos
watch videos Save Effort videos
watch videos Simple videos
watch videos Value videos
watch videos Work Smarter videos
watch videos Unfapplable videos

 

       

Fear

This core emotion encompasses the spectrum of feelings felt in response to chaos, as well as it’s opposite – order. It’s a scary world out there, full of unpleasant surprises and unforeseen pitfalls, and these emotional drivers quantify that fear of the unknown.

watch videos Aversion videos
watch videos Brave videos
watch videos Family Responsibility videos
watch videos Fear videos
watch videos Fear Fun videos
watch videos Poverty videos

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