Learn how emotional marketing research can boost customer connection and profits.

emotional connect that drives profit

surprised manSo what motivates the purchase of one brand, or one commodity, over another? Numerous studies have proven that it comes down to emotions. For virtually all purchases, people buy based on feelings then justify with facts. Logic makes people think, but emotions make people act.

At 602, we’re experts at identifying the most powerful emotions, attitudes and beliefs that drive your customers to buy. We then help you translate these psychological drivers into compelling messaging that turns prospects into customers and customers into cult followers.

call (919) 217-4438 today for more information

training videos

Ego Brand Building: The Nike Brand Strategy of Vanity Marketing

How Nike Uses Vanity Marketing

Should You Use the Carrot or the Stick?

Should You Use the Carrot or the Stick?

The Creative Formula Behind FedEx Marketing

The Creative Formula Behind FedEx Marketing

speech videos

Best Emotional Branding in Beer Commercials

Best Emotional Branding in Beer Commercials

The Secret to Whole Foods Marketing Success

The Secret to Whole Foods Marketing Success

Best Strategies for Marketing to Mothers

Best Strategies for Marketing to Mothers

Learn how emotional marketing research can boost customer connection and profits.