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	<title>602 Communications</title>
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		<item>
		<title>Robinsons &#8216;Pals&#8217;</title>
		<link>http://602communications.com/2013/05/robinsons-pals/</link>
		<comments>http://602communications.com/2013/05/robinsons-pals/#comments</comments>
		<pubDate>Fri, 17 May 2013 01:30:58 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[_Best_vid]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110377</guid>
		<description><![CDATA[&#160;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/gVY220ECU2A?HD=1;rel=0;&amp;autoplay=1;showinfo=0;autohide=1;frameborder=" width="560" height="340"></iframe></p>
<p>&nbsp;</p>
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		<title>The James Bond 007 Test.  You have 70 seconds. Go.</title>
		<link>http://602communications.com/2013/05/the-james-bond-007-test-you-have-70-seconds-go/</link>
		<comments>http://602communications.com/2013/05/the-james-bond-007-test-you-have-70-seconds-go/#comments</comments>
		<pubDate>Fri, 17 May 2013 01:09:19 +0000</pubDate>
		<dc:creator>Graeme</dc:creator>
				<category><![CDATA[Favorite New Emotional Marketing Ads]]></category>
		<category><![CDATA[adventure]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[coca cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[Coke Advertising]]></category>
		<category><![CDATA[Coke Branding]]></category>
		<category><![CDATA[Coke Marketing]]></category>
		<category><![CDATA[Coke Viral Video]]></category>
		<category><![CDATA[Intrigue]]></category>
		<category><![CDATA[soft drinks]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110315</guid>
		<description><![CDATA[Are you cool and good-looking enough to pass the James Bond 007 test? Coke’s viral video puts every day mall goers to the test.]]></description>
			<content:encoded><![CDATA[<p><iframe width="560" height="340" src="http://www.youtube.com/embed/RDiZOnzajNU?HD=1;rel=0;&#038;autoplay=1;showinfo=0;autohide=1;frameborder="></iframe></p>
<p>Are you cool and good-looking enough to pass the James Bond 007 test? Coke’s viral video puts every day mall goers to the test.</p>
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		<title>Oil Gets Personal / Volkswagen: Tall Girl, Lucky Man, Baby Blues</title>
		<link>http://602communications.com/2013/05/oil-gets-personal-volkswagentall-lucky-weetabix-morning-in-reverse/</link>
		<comments>http://602communications.com/2013/05/oil-gets-personal-volkswagentall-lucky-weetabix-morning-in-reverse/#comments</comments>
		<pubDate>Thu, 16 May 2013 11:00:59 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110291</guid>
		<description><![CDATA[Promo of the Day: Oil Gets Personal / Volkswagen: Tall Girl, Lucky Man, Baby Blues  *  Maintaining an ‘SNL’ Link, Meyers to Succeed Fallon on NBC’s ‘Late Night’  *  Adult Swim Wades Deeper Into Product Placement  *  PR Fail: Movie Theater Uses Assault-Rifle Carrying Cosplayers to Promote ‘Iron Man 3’   *  Pittsburgh Tops Major TV [...]]]></description>
			<content:encoded><![CDATA[<p>Promo of the Day: Oil Gets Personal / Volkswagen: Tall Girl, Lucky Man, Baby Blues  *<strong>  </strong>Maintaining an ‘SNL’ Link, Meyers to Succeed Fallon on NBC’s ‘Late Night’<span style="mso-spacerun: yes;">  </span>*<span style="mso-spacerun: yes;">  </span>Adult Swim Wades Deeper Into Product Placement<span style="mso-spacerun: yes;">  </span>*<span style="mso-spacerun: yes;">  </span>PR Fail: Movie Theater Uses Assault-Rifle Carrying Cosplayers to Promote ‘Iron Man 3’<span style="mso-spacerun: yes;">   </span>*<span style="mso-spacerun: yes;">  </span>Pittsburgh Tops Major TV Viewing Cities<span style="mso-spacerun: yes;">  </span>*<span style="mso-spacerun: yes;">  </span>FCC Issues New Leniency For Student-Run Station Violations<span style="mso-spacerun: yes;">  </span>*<span style="mso-spacerun: yes;">  </span>Researchers Create U.S. Map Of Racist, Homophobic Tweets<span style="mso-spacerun: yes;">  </span>*<span style="mso-spacerun: yes;">  </span>&#8216;Pinterest Stress&#8217; Afflicts Nearly Half of Moms, Survey Says<span style="mso-spacerun: yes;">  </span>* <span style="mso-spacerun: yes;"> </span>JC Penney&#8217;s <span style="mso-spacerun: yes;"> </span>New Logo ‘Fair and Square’<span style="mso-spacerun: yes;">  </span>*<span style="mso-spacerun: yes;">  </span>JC Penney Ad Declares Victory Already, Thanks Consumers for Coming Back<span style="mso-spacerun: yes;">  </span>*<span style="mso-spacerun: yes;">  </span>Best of the 2013 Clio Awards<span style="mso-spacerun: yes;">  </span>*<span style="mso-spacerun: yes;">  </span>Mister Roger’s Wisdom Still Resonates<span style="mso-spacerun: yes;">  </span>*<span style="mso-spacerun: yes;">  </span>The 20 Most Absurd Quotes From Guy Fieri’s New Book</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Promo of the Day: Oil Gets Personal / Volkswagen: Tall Girl, Lucky Man, Baby Blues</strong></p>
<p>Mobil 1 Oil: Get Personal<br />
<iframe src="http://www.youtube.com/embed/7klGtHx-OoY?autohide=1;frameborder=" width="560" height="340"></iframe></p>
<p>&nbsp;</p>
<p>Volkswagen: &#8216;Tall Girl&#8217;<br />
<iframe src="http://www.youtube.com/embed/ww-HCl6wQ0s?autohide=1;frameborder=" width="560" height="340"></iframe></p>
<p>&nbsp;</p>
<p>Volkswagen Passat: Lucky Man<br />
<iframe src="http://www.youtube.com/embed/JlOhxJLDJ9M?autohide=1;frameborder=" width="560" height="340"></iframe></p>
<p>&nbsp;</p>
<p>Volkswagen: Baby Blues<br />
<iframe src="http://www.youtube.com/embed/xHOvyQu57cc?autohide=1;frameborder=" width="560" height="340"></iframe></p>
<p>&nbsp;</p>
<p>Share your creative work with your promo peers on the <a href="http://r20.rs6.net/tn.jsp?llr=nquc9afab&amp;et=1107309998156&amp;s=0&amp;e=001kZO126iMdT6CBa9JrXqVtN7YfOXficoY0ANEBa2BR8kdiyGtn4oM0x7FQjo54iaJYOCQMgZREptnq10_LeN0srfIafkUJ-azgymmyfOi96u7ssLLOHzaGA==" shape="rect">602communications.com</a> site. Just email the file or youtube link to <a href="mailto:submit@602communications.com" shape="rect">submit@602communications.com</a>. Large files may be sent <a href="http://r20.rs6.net/tn.jsp?llr=nquc9afab&amp;et=1107182934941&amp;s=3914&amp;e=001taMA9ygE1we4Z4htbwetJJHDb7GzCtpllh1wVZLhBre0ZUd-GE-kR4JgEQ2e0HBC6KQAdgumt94SHT2r9v1Y2mwUNUq1sZdxqjBc-pdDRDikxdDs4ISIzw==&amp;id=preview" shape="rect">http://www.yousendit.com</a> or you can mail your clip on DVD to Graeme Newell at 1011 Lyndhurst Falls Lane, Knightdale, NC 27545.</p>
<p>&nbsp;</p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">Maintaining an ‘SNL’ Link, Meyers to Succeed Fallon on NBC’s ‘Late Night’</strong><span style="mso-spacerun: yes;"><br />
</span>Seth Meyers will be the next host of NBC’s “Late Night,” the network announced on Sunday. <span style="mso-spacerun: yes;"> </span>Mr. Meyers, the longtime head writer on “Saturday Night Live” and host of its “Weekend Update” segment, will succeed Jimmy Fallon, who is moving up one hour to take over NBC’s “Tonight Show.” <span style="mso-spacerun: yes;"> </span>The assignment will keep Mr. Meyers under the production leadership of Lorne Michaels, who will continue to serve as executive producer of “Late Night” as well as serving in the same position on Mr. Fallon’s “Tonight Show” as it moves to New York. <span style="mso-spacerun: yes;"> </span>Both hosts are expected to start their new shows around the time of NBC’s coverage of the Winter Olympics from Russia next February. Mr. Meyers will stay on “SNL” through the fall season before he starts his preparation — most likely in January — to take over on “Late Night.” <span style="mso-spacerun: yes;"> </span>The “Late Night” show will remain in New York even with “Tonight” moving back to the city. With “SNL,” all three shows will be housed in studios in NBC’s headquarters at 30 Rockefeller Plaza. That will keep them all close to Mr. Michaels, who will now be in charge of all of NBC’s important late-night franchises.<span class="MsoHyperlink"><a href="http://www.nytimes.com/2013/05/13/business/media/seth-meyers-to-succeed-fallon-on-late-night.html?ref=business&amp;_r=1&amp;"><br />
NY Times</a></span></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">Adult Swim Wades Deeper Into Product Placement</strong><br />
If you want to sit with the cool kids, you&#8217;ve got to look like you belong there. At a party where Kanye West will play a full set for a venue packed to the rafters with ad buyers, that&#8217;s the lesson Joe Hogan is trying to politely teach clients as part of the Adult Swim upfront, which, for the first time, is creating a comprehensive plan for product placement with a small number of integrations available to advertisers. The trick is that they&#8217;re deep integrations: a restaurant could sponsor one of Carl Brutananadilewski&#8217;s lengthy rants on Aqua Teen Hunger Force (actually, the upcoming season of the show is called—seriously—Aqua TiVo Avoidance Plan), for example. Adult Swim is one of the few remaining linear networks that gets saleable traction with young men (History and ESPN are the others), and for everyone from video game merchants to potato chip floggers, that&#8217;s good news. But the audience comes with careful curation and the assumption that a false note in the programming—especially one that seems greedy—could seriously harsh the buzz that network head Mike Lazzo and his team have worked so hard to create. &#8220;We&#8217;ve been thoughtful in the number of opportunities that we&#8217;ve had,&#8221; Hogan said. &#8220;We&#8217;ve held this stuff fairly close.&#8221; The opportunities make up for in variety what they lack in quantity: besides Carl&#8217;s Rants, there&#8217;s a similar integration with Newsreaders&#8217; Andy Rooneyish Skip Reming, who&#8217;s forever going on about the good (?) old days (&#8220;Turkey sandwiches were a quarter, and prostitutes were two turkey sandwiches.&#8221; Paging Subway!) Buyers can purchase a &#8220;marketing class&#8221; devoted to their product in the recently renewed China, IL, as well as instructional videos in Chris Elliot&#8217;s Eagleheart, and NTSF:SD:SUV: will feature producer/actor Paul Sheer talking about how [your brand here] helps him keep San Diego safe.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">Adult Swim has done some product placement before, but only on linear and never as an overall network strategy (there was a Boost Mobile integration on Aqua Teen in 2005 and a Scion integration on Assy McGee—don&#8217;t look at me, that&#8217;s what it&#8217;s called—in 2008). The new plan gives the network a deliberate layout for its integrated spots, a bird&#8217;s-eye view of where they&#8217;ll land and when, and a compelling pitch: buy now, because we&#8217;re not making any more until next season. Hogan hems and haws when asked about specific numbers of spots—there&#8217;s probably some wiggle room in there somewhere, but it&#8217;s not much. Clients are by nature conservative, and that&#8217;s going to be a concern as a material with the kind of edge that Adult Swim fans love can play poorly to a wider audience. <span style="mso-spacerun: yes;"> </span>&#8220;I think, again, because Lazzo has been so good about creative freedom and making sure that things are on-brand, our talent is always seemingly excited to work with us. We wouldn&#8217;t be putting these out to the marketplace if they were not on brand,&#8221; says Hogan. And clients want it? &#8220;They do,&#8221; he says. &#8220;There&#8217;s been pent-up demand.&#8221;<span class="MsoHyperlink"><a href="http://www.adweek.com/news/television/carefully-adult-swim-expands-product-placement-149513"><br />
AdWeek</a></span></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">PR Fail: Movie Theater Uses Assault-Rifle Carrying Cosplayers to Promote ‘Iron Man 3’</strong><br />
Fans dressing up as their favorite movie characters while attending opening weekend film showings is nothing new. However, costumed moviegoers who partnered with Capital 8 Theatres in Missouri to promote the premiere of Iron Man 3 recently caused a panic, for which the theater is now apologizing.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><span style="mso-spacerun: yes;"> </span>Had the cosplayers been dressed as Tony Stark and Pepper Potts, we imagine no one would have been particularly alarmed, but some group members donned S.H.I.E.L.D agent costumes — complete with fake firearms — which, given last year’s tragic shooting at an Aurora, CO movie theater (and the current high-alert mentality when it comes to guns), might not have been the best idea. Moviegoers, understandably frightened by the sight of people dressed in what appeared to be body armor and carrying assault rifles, called the local police. Once the dust settled, the complaints began rolling in and the theater was skewered on social media, some even accusing Capital 8 of intentionally causing the kerfuffle as a publicity stunt. In response, the company issued the following apology: “We apologize and are sympathetic to those who felt they were in harm’s way with our character promotion for Iron Man 3. This was not a publicity stunt. We have worked with the Cosplacon group on many movies to dress up and help entertain our customers. We have had many complaints about the members dressed specifically as S.H.I.E.L.D. operatives carrying fake guns. We didn’t clearly tell our customers and some people didn’t realize it was for entertainment purposes only. We apologize that police were called to come out to our theater. We have a wonderful working relationship with the Jefferson City Police Department. Going forward we will take the necessary steps to make sure this doesn’t happen again. Security and safety for our customers is our number one priority. In other words, “This was not a publicity stunt — just a completely tone-deaf oversight of the current social climate.” Though, we do think this is a pretty thorough and well-executed apology, despite the facepalm-worthiness of the attempted promotion; the theater takes complete responsibility, expresses regret, and offers assurances that it will take the necessary steps to prevent something similar to happen in the future.<a href="http://www.mediabistro.com/prnewser/pr-fail-movie-theater-apologizes-for-fake-assault-rifle-carrying-cosplayers-at-iron-man-3-premiere_b64356"><br />
MediaBistro</a></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">Pittsburgh Tops Major TV Viewing Cities</strong><span style="mso-spacerun: yes;"><br />
</span>By one metric, Pittsburgh residents watched more live TV in the February sweep than other Nielsen large markets, while St. Louis led in time-shifted viewing. St. Louis was also second in live viewing, topping Baltimore and Philadelphia, with Detroit rounding out the top five among markets measured by local people meters. In time-shifted viewing, Cleveland came in second, followed by Sacramento, a tie between Charlotte and Dallas and Orlando. The data, part of Nielsen’s first “Local Watch” report, looked at the average daily viewing among the 25-to-54 demo during the most recently completed sweeps period. Pittsburghers in the segment watched an average of nearly five-and-a-half hours of live TV a day. The figure was five hours and 23 minutes in St. Louis, while Baltimore, Philadelphia and Detroit all had averages of five hours and 15 minutes or higher. In time-shifted viewing, Clevelanders in the demo watched an average of 52 minutes a day, with Sacramento residents at 49 minutes. Those in Charlotte and Dallas residents were both at 47 minutes each. Orlando residents watched an average of 45 minutes to finish out the top five. Those in the San Francisco market watched the least amount of live TV, with an average of 2 hours and 57 minutes. In Minneapolis, 25- to-54-year-olds watched the least amount of time-shifted TV at 31 minutes. Seattle had the most over-the-top streaming on average at eight minutes a day, followed by San Francisco and Detroit at seven, New York at six and a slew of other markets at five.<a href="http://www.mediapost.com/publications/article/200105/pittsburgh-tops-major-tv-viewing-cities.html#axzz2TCVcJ4iv"><br />
MediaPost</a></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">FCC Issues New Leniency For Student-Run Station Violations</strong><br />
According to the FCC, there are less than 500 non-commercial student-run stations in the US, and by their very nature they are (1) prone to commit rule violations, and (2) likely to have difficulty paying resultant fines. In view of their intrinsic value, the FCC has announced a new protocol for first-time offenders.<span style="mso-spacerun: yes;">  </span>“Student-run radio stations play a unique role because they are incubators for talent as well as media outlets,” stated the FCC. The agency then noted the unique challenges faced by such outlets: a staff made up mostly of student volunteers for whom working at the station is but one of many obligations and activities; faculty advisers who face a very similar situation; and a very high turnover rate. At the same time, student-run stations generally operate with a very small budget, even when licensed to a school with a big overall annual budget to work with. It said that henceforth, schools with a first time violation for rules involving reports and filings would be notified that they could apply to have the violations handled via consent decree. This would involve a voluntary payment to the US Treasury, and more importantly, would require a compliance plan which the FCC believes would go a long way toward bringing the station up to speed insofar as following FCC rules are concerned. The types of violations implicated are reports that are to be filed with the FCC; reports that are to be placed in the station’s public file; and notifications that need to be published in local newspaper or broadcast on the station. RBR-TVBR observation: Bravo, FCC! We’ve been asking for something like this for years. We think the FCC is doing exactly the right thing here – encouraging and reinforcing compliance rather than emphasizing punishment.<a href="http://rbr.com/new-leniency-for-student-run-station-violations/"><br />
RBR-TVBR</a></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">Researchers Create U.S. Map Of Racist, Homophobic Tweets</strong><br />
Prompted by the recent prominence of cyber bullying and online hate crime, a group of geography academics called Floating Sheep has a created a map called the “Geography of Hate,” a visual display of tweets that are racist, homophobic or ableist (discriminatory against people with disabilities) across the U.S. Floating Sheep, the team behind the map of racist tweets in response to President Obama’s reelection, started out by searching for all geotagged tweets in North America between June 2012 and April 2013. Students at Humboldt State University then manually read and coded the sentiment of each tweet to determine if the given word was used in a positive, negative or neutral way. Only those tweets used in an explicitly negative way are included in the map.<span style="mso-spacerun: yes;">  </span>In total, more than 150,000 tweets contained a hateful slur during that time period. To display that data on the map, the researchers aggregated the tweets to the county level and then normalized by the total number of tweets in each county.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">The results? The deep red indicates the highest concentration of hateful tweets, and remember the data is normalized to the county level – so there are no conclusions to be drawn about specific cities.<br />
- Mississippi has the highest level of tweets containing the word “homo.”<span style="mso-spacerun: yes;"><br />
</span>- Kansas and Kentucky have the most tweets with the word “spick.”<span style="mso-spacerun: yes;"><br />
</span>- Georgie has the highest concentration of tweets using the word “cripple” negatively.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">The main thrust of the project was to demonstrate how online social platforms, particularly Twitter, enable hate crime in an amplified way compared to the past. <span style="mso-spacerun: yes;"> </span>The full interactive map is available <a href="http://users.humboldt.edu/mstephens/hate/hate_map.html">here</a>.<a href="http://www.mediabistro.com/alltwitter/geography-of-hate_b42313"><br />
MediaBistro</a></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">&#8216;Pinterest Stress&#8217; Afflicts Nearly Half of Moms, Survey Says</strong><br />
For many moms, social media is both a blessing and a curse. We go to sites like Pinterest and Facebook for connection and inspiration – but all too often, the beautiful images of domestic harmony make us feel inadequate. In our exclusive TODAY Moms survey of 7,000 U.S. mothers, 42 percent said that they sometimes suffer from Pinterest stress – the worry that they’re not crafty or creative enough. Symptoms include staying up until 3 a.m. clicking through photos of exquisite hand-made birthday party favors even though you’ll end up buying yours at the dollar store, or sobbing quietly into a burnt mess of expensive ingredients that were supposed to be adorable bunny cookies for the school bake sale. “It tricks you into thinking that everyone is baking their own bread,” said Jenna Andersen, 28, a Palo Alto, Calif., mom of two, photographer and blogger behind the hilarious site Pinterest Fail, which chronicles Pinterest-inspired crafts and recipes gone oh-so-wrong. She’s still a fan of the site, but she’s learned not to let herself think that the artfully curated photos represent anyone’s reality. “Pinterest is largely a site of unrealized dreams.” Andersen said she’s heard other moms say self-deprecating things like, “It was just a little party, nothing I’d put on Pinterest” &#8212; as if simply throwing an enjoyable kids’ party isn’t enough anymore. “We have a hard time enjoying our own experiences because we feel it’s not worthy of this invisible judge,” Andersen said. “It’s so easy to get depressed. You start to feel like your entire life has to be like a magazine all the time.” Aiming for magazine- or Pinterest-worthy perfection all the time is an impossible goal for anyone, especially when you’ve got kids. And striving for perfection is a major source of stress for moms: One in four mothers told our TODAY Moms survey that the pressure they put on themselves to be perfect is a top cause of stress, and 75 percent report that the pressure they put on themselves is worse than any pressure or judgment they get from other moms. The result? Our average stress level is 8.5 out of 10, the survey says.<a href="http://www.today.com/moms/pinterest-stress-afflicts-nearly-half-moms-survey-says-1C9850275"><br />
Today</a></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">JC Penney&#8217;s New Logo ‘Fair and Square’</strong><br />
Resist the urge to salute as you admire JC Penney&#8217;s spanking new logo, a lovely red square with a superimposed blue square that&#8217;s intended to evoke JCP&#8217;s proud American heritage and commitment to treat customers &#8220;fair and square.&#8221; (Ha! It&#8217;s a pun, get it?) In a statement, the company adds: &#8220;The new JC Penney logo, which combines the elements that have made JC Penney an enduring American brand, by evoking the nation&#8217;s flag and JC Penney&#8217;s commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of JC Penney&#8217;s marketing, to remind customers to frame the things they love.&#8221; The new version is simple, modern, iconic, and harkens back to that old ugly red square they hauled around for a few decades that we all still remember.<a href="http://www.adweek.com/adfreak/jcpenney-gets-all-patriotic-its-new-logo-137786"><br />
AdWeek</a></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"> </span>JC Penney Ad Declares Victory Already, Thanks Consumers for Coming Back</strong><br />
Two weeks ago &#8212; in the wake of Ron Johnson&#8217;s ouster as JC Penney CEO and Myron Ullman&#8217;s return &#8212; JC Penney apologized to customers. The apology ad it released marked a bold admission that the retailer had failed in its turnaround efforts and went too far afield from its heritage. But now the retailer is declaring victory with a spot thanking consumers for returning to stores. The spot, from JC Penney&#8217;s new agency of record, Y&amp;R, began making the rounds Monday after it was posted to the company&#8217;s Facebook page. But it was first posted on YouTube on Mother&#8217;s Day, and seems aimed directly at moms. The spot depicts pretty, muted images of moms spending time with their kids, and families enjoying each other’s company. A voice-over declares: &#8220;At JCPenney, we never stop being amazed by you. How you work so hard without looking like you do. How you make every dollar stretch so far and keep your family so close.&#8221; It closes with: &#8220;We&#8217;re happy to say you&#8217;ve come back to us. Thank you.&#8221; There&#8217;s little doubt JCP has been working to undo all the decisions made under Mr. Johnson&#8217;s leadership. The retailer brought in a new ad agency, reinstated coupons and sales and heralded the return of its St. John&#8217;s Bay brand. It also scored points with consumers via the #JCPlistens hashtag on Twitter and with its posts on Facebook. <span style="mso-spacerun: yes;"> </span>The chain will report results for the first quarter of fiscal year 2013 on May 16, and more details on its turnaround efforts are likely to be addressed then. In advance of the call, JC Penney already said it anticipates a sales decrease of more than 16% to $2.64 billion from the year-earlier period, and a same-store sales decrease of 16.6%. The retailer attributed the decrease to its prior sales and marketing strategies and expenses related to remodeling the home departments in some 500 stores.<a href="http://adage.com/article/news/jc-penney-thanking-consumers-returning/241445/"><br />
AdAge</a></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">Best of the 2013 Clio Awards</strong><br />
The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy &amp; Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency of the Year. The annual advertising awards show also announced a slew of other winners this morning, including Publicis shop BBH London, Cheil Worldwide in South Korea, visual effects house Digital Domain, JWT San Juan and Marcel Worldwide in Paris, all of which collected Grand Clios. <span style="mso-spacerun: yes;"> </span>Clio also awarded three agencies places in its Hall of Fame: Turner Duckworth in London and San Francisco for design; DDB in New York for film and print; and The Richards Group in Dallas for audio. Clio named Biscuit Filmworks in Los Angeles the 2013 production company of the year. Other Clio winners this year, previously announced, are longtime ad star George Lois, who received a Lifetime Achievement Award, and musician will.i.am and designer Patricia Field, who each earned an Honorary Clio Award for Achievement outside the field of advertising. Coca-Cola earned Clio&#8217;s inaugural Brand Icon Award, for multiple years of exceptional creativity in marketing. Here are some of the <a href="http://www.adweek.com/news-gallery/advertising-branding/2013-clio-awards-winners-149372#grand-clio-film-1">winner highlights</a><a href="http://www.adweek.com/news/advertising-branding/best-2013-clio-awards-149448"><br />
AdWeek</a></p>
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<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><span class="MsoHyperlink"><span style="text-decoration: none;"> </span></span></p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">Mister Roger’s Wisdom Still Resonates</strong><br />
Ten years after his death in 2003, Fred Rogers &#8212; aka Mister Rogers &#8212; is back in the news. First, his quote about how his mother told him “always look for the helpers” in the face of tragedy went viral in the aftermath of the Boston Marathon bombing. Now, Deadline Hollywood reports that a full-length biopic on Rogers is in development. What is it about Rogers and the earnestness of his life and career that keeps him relevant? In 1999, I had the honor of interviewing him for the Archive of American Television at his studio at Pittsburgh’s WQED. Everyone asks if he was different off-camera. The answer is no. He didn’t kick the cat, swear at his staff, or show off the tattoos he allegedly received while serving as a Navy seal (all urban myths). But he did put his career philosophy into words:</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">Television can teach.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">“When I was a senior in high school, a friend taught me to fly in a little Piper Cub. He was so enthusiastic about flying, I know that’s why I wanted to learn. The best teacher in the world is somebody who loves what he or she does and just loves it in front of you. I love to have guests and present a whole smorgasbord of ways for the children to choose. Some child might choose painting, another might choose playing the cello. But there are so many ways of saying who we are and how we feel &#8212; ways that don’t hurt anybody. That’s a great gift. Television can do that all the time.<span style="mso-spacerun: yes;">  </span>It can present enthusiastic teachers.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">Do what you’re passionate about.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">“When I heard that educational television was going to be starting in Pittsburgh, only 40 miles from where I grew up, I told my friends at NBC that I thought that I&#8217;d apply. They said, ‘You are nuts. That place isn&#8217;t even on the air yet and you&#8217;re in line to be a producer or a director or anything you want to be here.’<span style="mso-spacerun: yes;">  </span>I said, ‘No, I have the feeling that educational television might be, at least for me, be the way of the future.’”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">Don’t underestimate the power of the medium.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">“Television has the chance of building a real community out of an entire country. It has the<span style="mso-spacerun: yes;">  </span>wonderful opportunity of doing that.<span style="mso-spacerun: yes;">  </span>We see that in times of crisis. It can really bring people together.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">Play through the pain.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">&#8220;My greatest challenge?<span style="mso-spacerun: yes;">  </span>I suppose to walk through the door and sing ‘It&#8217;s A Beautiful Day In This Neighborhood’ when I have had a real sadness in my life. I had to go to Miami one hour after my father&#8217;s funeral because they were having a Mister Rogers Day there that could not be cancelled. We had 23 fifteen-minute performances in one day. I had to sing ‘It&#8217;s A Beautiful Day In The Neighborhood’ for each one of them.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">Little epiphanies of life matter most.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">“The major dramas in life are never center stage.<span style="mso-spacerun: yes;">  </span>And they’re rarely under the bright lights.<span style="mso-spacerun: yes;">  </span>They’re always happening off-camera. The best things of life are, are way offstage, never highly touted. It’s the little epiphanies of life that matter most. It’s those moments when somebody will tell you, ‘You really did help me in a way that you could have never known. Just by being there and just by being you.’”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">Embrace your legacy.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">“I&#8217;d just like to be remembered for being a compassionate human being who happened to be fortunate enough to be born at a time when there was a fabulous thing called television that could allow me to use all the talents that I had been given.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">One last thing. After the four-and-a-half-hour interview, Rogers escorted our videographer (sans camera) and me to a studio down the hall. He sat down at the grand piano and played the most beautiful arrangement of “Isn’t it Romantic” we’d ever heard. “I always come here and play this after we wrap a show,” he said. It was a great gift, and, like the small epiphanies of life, completely off-camera.<a href="http://www.mediapost.com/publications/article/200129/mister-rogers-no-tattoos-but-wisdom-to-spare.html#axzz2TI5JIRSp"><br />
MediaPost</a></p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">
<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><strong style="mso-bidi-font-weight: normal;">The 20 Most Absurd Quotes From Guy Fieri’s New Book</strong><br />
Today Guy Fieri released his new book Diners, Drive-Ins, and Dives: The Funky Finds in Flavortown. This travel guide/recipe book is more or less what you’d expect from the human embodiment of an Ed Hardy shirt: it’s full of bad jokes and backhanded compliments (he calls a favorite milkshake in Chicago “[a] poor man’s milk shake”), and a major theme is the Food Network personality’s strange fixation on Kid Rock. Fieri’s usual flamboyance is a bit muted in this book, however, and there are a couple of occasions where it seems like he almost wants you to take him seriously. He frequently refers to his time studying in Chantilly, France, and reveals he “was raised in a really big art community” on the same page where he commissions the owner of a Kansas City pizza place to construct “a twenty-five-gallon margarita machine.” It’s clearly only a matter of time before Michelin takes notice, but until then, enjoy the rest of book’s most ridiculous passages.</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">1. “[Those] fried green tomatoes, brother that’s a symposium of flavor.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">2. “Sometimes you pull up to a place and you just know it’s going to be good. Well, as I pulled up to Martin’s my phone rang, and it was Kid Rock’s manager telling me that Kid Rock wanted to talk about Triple D. (We rapped for about a half an hour and subsequently did the Kid Rock Triple D special.) Then I walked into the barbecue joint and met a sunburned fan who had been waiting for me all day. Next we got to chop some wood — I believe they had a Jack Daniel’s-handled splitting maul — light a big smoker, and barbecue a whole hog. If they’d thrown in a little ice cold beer and some Hank Williams Junior, I might not have left — ever.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">3. “Don’t ever use lighter fluid — it’s un-American. Amateurs, losers, and idiots use lighter fluid. If you’ve bought this book, you are inherently none of those three things, so let’s make sure to teach others the correct way that real pitmasters start a fire. Lighter fluid makes your food taste like crap and is bad for the environment.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">4. “[Splash] some [rub] around the rest of the hog for good measure. This really doesn’t do a dang thing, but it makes you feel good about things and makes for good drama.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">5. “Shut the front door, son of Tatum O’Neal, that’s dynamite.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">6. “[On] the final leg of the Kid Rock culinary cruise, we ended up at the brewery where Kid Rock made Badass Beer. Now if you’re going to call it Badass beer it better be badass, and all I can tell you is the name fits the bill. Just like his music, the dude delivers. Not one to stray far from his roots or waver on his stance to do good for the city of Detroit, when Kid Rock’s Badass producer unexpectedly closed shop in 2012, Rock knew what to do: build a world-class brewery in the heart of the city staffed by Detroiters and supporting Detroit. Opening Summer 2013. Badass Beer: Trouble Has Been Brewed.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">7. “The name of my competition BBQ team is Motley Cue, so Stretch took my logo, which is tattooed on my arm, and cut it out of metal — then brought it down to my team. We became instant buddies. Then he came out to my birthday with a watermelon catapult… that began the crazy life of Stretch and Guy. When we prepared to do the Guy Fieri Road Show, I asked him if he could construct a twenty-five-gallon margarita machine.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">8. “At Big Mama’s Kitchen it’s all right ear, right now… or it could been the left ear… one of the most talked about bites, seen across the world is the floppy wonder (can you “ear” what I’m saying’?): the pig ear sandwich. I thought I was gonna die, but I gotta tell ya, it wasn’t as bad as you might think.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">9. “[The] Parmageddon [has] pierogi, kraut, and sharp cheddar, and then it goes into the meltification machine — it’s outta bounds and so much more than a grilled cheese sandwich.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">10. “This patio goes off the hook — I think the folks are in a Flavortown food coma.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">11. “Chef Matt says, ‘Get jiggy with it, have some fun!’”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">12. “One night I was at Mama Cozza’s having dinner with my family, and I’d really not been feeling well all week…one of [the chef's] daughters-in-law drove me to this doctor’s office at 11 pm…and I was better the next day. We call that kulinary gangsta alla Mama Cozza!”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">13. “People who like [haggis] call it spicy, creamy, rich, and buttery — I don’t wanna tell you what I call it… ha ha.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">14. “My favorite line: ‘Do you get any tater with that gator? James Spader likes gator.’ (Ha ha ha, I kill me.)”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">15. “It was a lightning bolt of an idea in Flavortown that pranked the un-prankable mayor, Guy Fieri.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">16. “I don’t know if it’s fair to call their Russian dressing Russian dressing — it should be called something sexy, like liquid Moscow.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">17. “I lay claim to the knuckle sandwich… it’s my brand, my logo, hell, even my tattoo, so when I find out that two dudes in Austin have opened up a sandwich joint and one of their menu items is the knuckle sandwich, I tell you what, they’d better deliver the real deal. (jk.)”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">18. “His seafood is so fresh it’ll slap ya.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">19. “I sucked at making my Yorkshire pudding before getting schooled by Anne. Now they’re puffy McMagic, not flat McTragic.)… She could feed me beef six ways to Sunday.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;">20. “[They] make a porchetta that you won’t forgetta.”</p>
<p class="MsoNormalCxSpMiddle" style="line-height: normal;"><a href="http://flavorwire.com/391448/the-20-most-absurd-quotes-from-guy-fieris-new-book">FlavorWire</a></p>
<p>&nbsp;</p>
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		<title>Assistant Creative Services Director,  WISN-TV &#8211; Milwaukee, WI</title>
		<link>http://602communications.com/2013/05/assistant-creative-services-director-wisn-tv-milwaukee-wi/</link>
		<comments>http://602communications.com/2013/05/assistant-creative-services-director-wisn-tv-milwaukee-wi/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:46:39 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110223</guid>
		<description><![CDATA[Description: Job Description: Are you a seasoned promotion producer ready for the next step? WISN-TV, a Hearst television station and ABC affiliate in Milwaukee, WI, is looking for a highly-motivated hands-on Assistant Creative Services Director. The Assistant Creative Services Director will work with Creative Services Director to concept creative that gets noticed and makes other [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>Description: </em></strong></p>
<p>Job Description: Are you a seasoned promotion producer ready for the next step? WISN-TV, a Hearst television station and ABC affiliate in Milwaukee, WI, is looking for a highly-motivated hands-on Assistant Creative Services Director. The Assistant Creative Services Director will work with Creative Services Director to concept creative that gets noticed and makes other stations jealous!</p>
<p>&nbsp;</p>
<p><strong><em>Responsibilities: </em></strong></p>
<p>Job Responsibilities: Candidate will understand promotion in a multi-platform world, and know how to keep our product consistent. Individual must be able to write, shoot, edit and polish spots. This position involves supervising two producers, assigning and completing daily tasks and working closely with the Creative Services Director on image campaigns. Candidate will be able to follow the Creative Services Director&#8217;s long-term marketing plan and work independently with other departments. This position demands a high-energy leader who is passionate about news promotion and can manage people, projects and priorities. Milwaukee is a thriving city known for its festivals, arts, sporting events and fun! It has all the culture of Chicago without the grind, traffic and cost-of-living. Come make a difference in this highly-competitive market!</p>
<p>&nbsp;</p>
<p><strong><em>Requirements: </em></strong></p>
<p>Qualifications Requirements: A successful candidate will demonstrate exceptional writing and production skills and a &#8220;team player&#8221; attitude. Your resume will not be considered without a reel.</p>
<p>&nbsp;</p>
<p><strong><em>Education:</em></strong><br />
A college degree is essential.</p>
<p>&nbsp;</p>
<p><em>Experience Requirements:</em></p>
<p>Minimum 5 years&#8217; experience as a creative services producer is required.</p>
<p>&nbsp;</p>
<p><strong><em>To Apply:</em></strong></p>
<p>Interested candidates should email resume and a sample of your current work to <a href="mailto:WISNhr@hearst.com" shape="rect" target="_blank">WISNhr@hearst.com</a></p>
<p>&nbsp;</p>
<p>or mail to:</p>
<p>WISN-TV</p>
<p>Human Resources</p>
<p>Job #042413</p>
<p>759 N. 19th Street</p>
<p>Milwaukee, WI 53233</p>
<p>&nbsp;</p>
<p>No phone calls, please!</p>
<p>&nbsp;</p>
<p>EOE M/F/D/V</p>
<p>&nbsp;</p>
<p>Posting Date: May 15, 2013</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Video Production Manager/Supervisor,  FOX 42 KPTM / CW 15 KXVO &#8211; Omaha, NE</title>
		<link>http://602communications.com/2013/05/video-production-managersupervisor-fox-42-kptm-cw-15-kxvo-omaha-ne/</link>
		<comments>http://602communications.com/2013/05/video-production-managersupervisor-fox-42-kptm-cw-15-kxvo-omaha-ne/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:45:48 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110219</guid>
		<description><![CDATA[FOX 42 KPTM and CW 15 KXVO are seeking a Video Production Manager/Supervisor to join their creative family to help manage all aspects of the Commercial Production Department. &#160; Responsibilities: Ability to Manage a team of Video Producers. Ability to interact with a large Sales Team, local Clients and Ad Agencies. Script writing, coordinating, directing [...]]]></description>
			<content:encoded><![CDATA[<p>FOX 42 KPTM and CW 15 KXVO are seeking a Video Production Manager/Supervisor to join their creative family to help manage all aspects of the Commercial Production Department.</p>
<p>&nbsp;</p>
<p><strong><em>Responsibilities:</em></strong></p>
<p>Ability to Manage a team of Video Producers.</p>
<p>Ability to interact with a large Sales Team, local Clients and Ad Agencies.</p>
<p>Script writing, coordinating, directing and videotaping local commercials/programs.</p>
<p>Editing raw video using a Non-Linear Editing System&#8230;..Creating motion graphic content.</p>
<p>Managing and maintaining production timelines to ensure prompt delivery of content.</p>
<p>&nbsp;</p>
<p><strong><em>Experience:</em></strong></p>
<p>Ideal candidate will have a Bachelor&#8217;s degree in film/video or equivalent with 3 years of television/cable production experience.</p>
<p>&nbsp;</p>
<p><strong><em>Requirements:</em></strong></p>
<p>Skilled in Adobe Creative Suite, including Premiere, After Effects, and Photoshop as well as Mac OSX and Final Cut.</p>
<p>Must have mastery in all steps of the video production process including lighting, shooting and script writing.</p>
<p>Must be a team player and willing to work flexible hours occasionally.</p>
<p>&nbsp;</p>
<p><strong><em>Contact:</em></strong></p>
<p>Send resume and recent demo DVD or tape to:</p>
<p>FOX 42 KPTM/CW 15 KXVO</p>
<p>Attention: Personnel</p>
<p>4625 Farnam Street</p>
<p>Omaha, NE 68132</p>
<p>&nbsp;</p>
<p><a href="mailto:FRONTDESK@KPTM.COM" shape="rect" target="_blank">FRONTDESK@KPTM.COM</a></p>
<p>&nbsp;</p>
<p>No Phone Calls Please. EOE</p>
<p>&nbsp;</p>
<p>Posting Date: May 15, 2013</p>
]]></content:encoded>
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		<title>Senior Commercial Producer,  WMC-TV 5 &#8211; Memphis, TN</title>
		<link>http://602communications.com/2013/05/senior-commercial-producer-wmc-tv-5-memphis-tn/</link>
		<comments>http://602communications.com/2013/05/senior-commercial-producer-wmc-tv-5-memphis-tn/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:45:06 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110215</guid>
		<description><![CDATA[WMC-TV 5 is looking for a full time Senior Commercial Producer to join our team. Three years experience as a Promotion Producer or Commercial Producer is preferred. Must have professional demeanor and work well with clients, account executives and Marketing staff. Must be able to conceptualize, write, shoot and edit commercials for local direct clients [...]]]></description>
			<content:encoded><![CDATA[<p>WMC-TV 5 is looking for a full time Senior Commercial Producer to join our team. Three years experience as a Promotion Producer or Commercial Producer is preferred. Must have professional demeanor and work well with clients, account executives and Marketing staff. Must be able to conceptualize, write, shoot and edit commercials for local direct clients and add to the station&#8217;s Marketing effort when needed. Some evening or weekends may be required. Must be flexible and have a great attitude! Advanced knowledge of non-linear editing, Adobe Creative Suites, After Effects, social media and website content creation in a business environment is a plus.</p>
<p>&nbsp;</p>
<p>If you&#8217;re ready to join an award winning creative team, send your resume, references and reel to:</p>
<p>Chris Conroy</p>
<p>Director of Marketing</p>
<p>WMC-TV 5</p>
<p>1960 Union Avenue</p>
<p>Memphis, TN 38104</p>
<p>&nbsp;</p>
<p>You can also email <a href="mailto:tocconroy@wmctv.com" shape="rect" target="_blank">tocconroy@wmctv.com</a></p>
<p>&nbsp;</p>
<p>No phone calls please. EOE-M/F/D/V</p>
<p>&nbsp;</p>
<p>Posting Date: May 15, 2013</p>
]]></content:encoded>
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		<title>News Promotion Writer-Producer, KTVT &#8211; Dallas/Fort Worth</title>
		<link>http://602communications.com/2013/05/news-promotion-writer-producer-ktvt-dallasfort-worth/</link>
		<comments>http://602communications.com/2013/05/news-promotion-writer-producer-ktvt-dallasfort-worth/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:44:26 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110211</guid>
		<description><![CDATA[KTVT is the CBS owned and operated station in Dallas Fort Worth and we want you!  We are the official station of the Dallas Cowboys, awesome CBS programming, a great news product and a fun promo team!  We&#8217;re looking for someone who can write, shoot, edit and do it all on a deadline.  Topical and [...]]]></description>
			<content:encoded><![CDATA[<p>KTVT is the CBS owned and operated station in Dallas Fort Worth and we want you!  We are the official station of the Dallas Cowboys, awesome CBS programming, a great news product and a fun promo team!  We&#8217;re looking for someone who can write, shoot, edit and do it all on a deadline.  Topical and image work experience preferred.  Texas has no state income tax and our salary is very competitive!</p>
<p>&nbsp;</p>
<div>Please send reel or link to:</div>
<p>David Hershey, VP of Creative Services<br />
KTVT-TV<br />
5233 Bridge Street<br />
Fort Worth, TX, 76103</p>
<p>&nbsp;</p>
<p>and apply online at <a href="http://r20.rs6.net/tn.jsp?e=001jD1kNAfGTRrIXmBOQTZxzxCsgSWJQFJ3s1GLlUDGsZrlhmEDDCo3Kp89mBTcXnjtWZ7TzHSXCeQ2elMJU1GghaPOoY8ipSqp_zl673H6XU3aeXgc2GcnUg==" shape="rect" target="_blank">cbsdfw.com</a></p>
<p>&nbsp;</p>
<p>Posting Date: May 15, 2013</p>
]]></content:encoded>
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		<title>Website Producer/eJournalist, RightThisMinute &#8211; Phoenix, AZ</title>
		<link>http://602communications.com/2013/05/website-producerejournalist-rightthisminute-phoenix-az/</link>
		<comments>http://602communications.com/2013/05/website-producerejournalist-rightthisminute-phoenix-az/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:43:47 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110207</guid>
		<description><![CDATA[RightThisMinute is looking for a full-time website producer &#8211; digital journalist. Our web producers and eJournalists scour the web (and the world) for interesting, compelling videos and the stories behind them. We find viral videos before they go viral, and break news with unseen video. We serve up videos to our viewers on our website [...]]]></description>
			<content:encoded><![CDATA[<p>RightThisMinute is looking for a full-time website producer &#8211; digital journalist. Our web producers and eJournalists scour the web (and the world) for interesting, compelling videos and the stories behind them. We find viral videos before they go viral, and break news with unseen video. We serve up videos to our viewers on our website and our television show before they will see them anywhere else. The television show and the website work in tandem to showcase interesting and new content, breaking news, and promotions.</p>
<p>&nbsp;</p>
<p><strong><em>Responsibilities include:  </em></strong></p>
<div>* Gather information and write news copy for web videos.<strong><em>   </em></strong><br />
* Monitor major news websites and blogs for breaking news and trending topics<strong><em>.   </em></strong><br />
* Find and curate interesting and informative videos and news.<strong><em>  </em></strong><br />
* Work to find breaking news stories, unseen videos, and exclusive content.<strong><em>   </em></strong><br />
* Contact video creators for interviews.<strong><em>  </em></strong><br />
* Produce and edit videos new stories for the web.<strong><em>   </em></strong><br />
* Promote news videos on social media.<strong><em>  </em></strong><br />
* Secure video rights.</div>
<p>&nbsp;</p>
<p>Strong writing skills, a background in journalism, broadcast journalism, writing, and/or video production is encouraged. Must be able to work flexible hours, thrive under deadline pressures, and live in Phoenix, Arizona. A basic knowledge of SEO, Google Analytics, social media, and video editing is a plus. This is an entry-level to intermediate position.</p>
<p>&nbsp;</p>
<p>RightThisMinute is a nationally syndicated weekday television show that was brought to life by a unique partnership between MagicDust Television and Cox Media Group, Raycom Media, Inc., and The E.W. Scripps Company. RightThisMinute.com launched in September 2011.</p>
<p>&nbsp;</p>
<p>Submit your cover letter, resume, and writing samples to <a href="mailto:jobs@magicdust.com" shape="rect" target="_blank">jobs@magicdust.com</a></p>
<p>Posting Date: May 15, 2013</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Creative Multimedia Producer, News10 &#8211; Sacramento, CA</title>
		<link>http://602communications.com/2013/05/creative-multimedia-producer-news10-sacramento-ca/</link>
		<comments>http://602communications.com/2013/05/creative-multimedia-producer-news10-sacramento-ca/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:42:58 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110203</guid>
		<description><![CDATA[News10, the Gannett owned ABC affiliate in beautiful Sacramento, CA is seeking a highly creative, highly motivated, and highly irreverent multimedia producer who&#8217;s got the creativity and technical know-how to build spots and content that make an impact! &#160; You&#8217;ll live in one of the best areas of the country. A friendly city with easy [...]]]></description>
			<content:encoded><![CDATA[<p>News10, the Gannett owned ABC affiliate in beautiful Sacramento, CA is seeking a highly creative, highly motivated, and highly irreverent multimedia producer who&#8217;s got the creativity and technical know-how to build spots and content that make an impact!</p>
<p>&nbsp;</p>
<p>You&#8217;ll live in one of the best areas of the country. A friendly city with easy access to the beach, the mountains, San Francisco, Napa, Tahoe and a cheap flight to LA. People move here and never want to leave. It&#8217;s a proven fact that your kids will get smarter here (*research pending).</p>
<p>&nbsp;</p>
<p>You&#8217;ll work with the News10 team and Commercial Clients to conceptualize, write, shoot, edit and produce promotional content to be presented on, but not limited to, broadcast, online, and social media.</p>
<p>&nbsp;</p>
<p><strong>Requirements:<br />
- </strong>A unique creative perspective and a drive to create distinctive promotions and commercials<strong><br />
- </strong>Strong knowledge of video production for television or related field<strong><br />
- </strong>A keen, artistic eye for shooting and editing HD video<strong><br />
- </strong>Use of graphics programs such as Adobe Photoshop or Adobe AfterEffects. (We&#8217;re on the Cloud.. all the toys are here)<strong><br />
- </strong>Active in social media (Facebook, Twitter, etc.)<strong><br />
- </strong>Ability to work under pressure in a fast paced, deadline driven environment<strong><br />
- </strong>Nerdy devotion to Star Trek, Star Wars or Superheroes (not necessarily a dealbreaker)</p>
<p>&nbsp;</p>
<p>Sound like fun? Rush your resume and links to work today!</p>
<p>&nbsp;</p>
<p>Contact E-Mail <a href="mailto:dfowler@news10.net" shape="rect" target="_blank">dfowler@news10.net</a></p>
<p>&nbsp;</p>
<p>Apply Online URL:<br />
<a href="http://r20.rs6.net/tn.jsp?e=001jD1kNAfGTRrIXmBOQTZxzxCsgSWJQFJ3s1GLlUDGsZrlhmEDDCo3Kp89mBTcXnjtWZ7TzHSXCeRTaJnVu2XGBbXmBfHUGPpxWjQt11d-JT69x5y4AWVv-D6BY5ZmVP6etYHC9LO6QytUaWLcOouS-vtmFS9mBvZcgMSY8-1yaHDgTOzZfKnEOyZqGkrwrFE3sqtYrDxeIByhRUqcLxidL5PtEZYttv7K4qLKoW4QUQwBtMECkOkY1Q==" shape="rect" target="_blank">https://performancemanager4.successfactors.com/sfcareer/jobreqcareer?jobId=16841&amp;company=Gannett&amp;username=</a></p>
<p>&nbsp;</p>
<p>We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.</p>
<p>&nbsp;</p>
<p>Posting Date: May 15, 2013</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Digital Special Projects Producer,  WSOC-TV &#8211; Charlotte, NC</title>
		<link>http://602communications.com/2013/05/digital-special-projects-producer-wsoc-tv-charlotte-nc/</link>
		<comments>http://602communications.com/2013/05/digital-special-projects-producer-wsoc-tv-charlotte-nc/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:42:14 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://602communications.com/?p=110199</guid>
		<description><![CDATA[The Digital Special Projects Producer will create custom content for special projects and verticals on all CMG Charlotte platforms. &#160; The ideal candidate must: -          Have a strong understanding of AP style writing -          Enjoy creative writing -          Understand web and mobile technologies -          Be able to assist in development and implantation of strategic plans [...]]]></description>
			<content:encoded><![CDATA[<p>The Digital Special Projects Producer will create custom content for special projects and verticals on all CMG Charlotte platforms.</p>
<p>&nbsp;</p>
<p>The ideal candidate must:</p>
<p>-          Have a strong understanding of AP style writing</p>
<p>-          Enjoy creative writing</p>
<p>-          Understand web and mobile technologies</p>
<p>-          Be able to assist in development and implantation of strategic plans for digital growth</p>
<p>-          Have a strong understanding of strategic social media plans and stay ahead of new trends and opportunities</p>
<p>-          Develop and implement strategies for revenue opportunities online</p>
<p>-          Work well on a team</p>
<p>-          Video production a plus</p>
<p>&nbsp;</p>
<p>This position will play a key role in working with Sales to offer and develop digital revenue opportunities through content/sales integration.</p>
<p>&nbsp;</p>
<p>Please send your resume to:</p>
<p>Jennifer Watkins</p>
<p>Manager of Digital Site Services</p>
<p>1901 N. Tryon St.,</p>
<p>Charlotte, NC 28206</p>
<p>&nbsp;</p>
<p>or <a href="mailto:jennifer.watkins@wsoc-tv.com" shape="rect" target="_blank">jennifer.watkins@wsoc-tv.com</a></p>
<p>&nbsp;</p>
<p>No phone calls please.  EOE M/F.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Posting Date: May 15, 2013</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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