Graeme Newell’s Blog
Pedigree Shelter Dogs “Heroes”
After 24 years, Pedigree was ousted as the dog food sponsor from the prestigious Westminster Kennel Club Dog Show. Why? Reports now reveal it was because they were producing somber ads like this one that feature sad music and sad-eyed pooches.
read moreCoke’s Branding Strategy: The Essence of Companionship
To its fans, Coke is like an old friend who has been there for the best and worst moments of their lives. Emotional marketing master Graeme Newell reveals how Coke has built such a powerful brand.
read moreThe Power of Focus: Essentials for Simplifying a Marketing Message
It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers can avoid creating over-complicated messages.
read moreBest Strategies to Build Marketing to Beat a Competitor
A marketers worst habit? We fall hopelessly in love with their own brand – often at the expense of the customer. Marketing expert Graeme Newell tells how to avoid common pitfalls in product feature marketing.
read moreThe Anal-Retentive Achiever – Building Brands for Confident People
Best Practices for Marketing to the Control Freak that Lives Inside All of Us
What Liquor can Teach us about Smart Marketing Strategy
by Graeme Newell gnewell@602communications.com http://www.602communications.com Highlights: -When most of the products in a category aren’t much different from each other, brands must transition from belaboring minuscule feature differences to building the ego of their customers. -Companies must have the courage to honestly assess when their product category has matured, then decisively move away from feature marketing. -Great companies have one thing in common – their products are usually not that special, but they have...
read moreHow to Use Emotional Marketing to Build a Powerful Marketing Plan
Ways to Avoid a Self-Obsessed Marketing Strategy
Best Practices for Marketing Product Features
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