Graeme Newell’s Blog

Marketing Focus Best Practices to Brand a Product: What is a Brand?

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Marketing Focus Best Practices to Brand a Product: What is a Brand?

  The term branding gets throw around a lot, but what exactly does it mean?    What is a brand? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell defines the term and shows how superstar brands like Coke, Gillette and Blue Cross win customer’s hearts using strong emotional...

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Marketing Case Study: Turning Dull Features into Exciting Brands

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Marketing Case Study: Turning Dull Features into Exciting Brands

The best ads don’t just to inform us about product features, they also find a way to supercharge those features by wrapping them in a power emotional sell. Suddenly, those very average product features take on a magical new appeal. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows smart marketers have turned average products into a shot of masculine...

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Aspirational Brands: Using Negative Marketing & Negative Branding

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Aspirational Brands: Using Negative Marketing & Negative Branding

Want to convince customers that your brand is exclusive? Then it might be time to break out the customer contempt.

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How the Funniest Commercials Use Sarcasm for Emotional Branding

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How the Funniest Commercials Use Sarcasm for Emotional Branding

It's a dark side of human nature - sometimes the best way to build up customer egos is to tear down the egos of others. Sarcasm has become one of advertising's most satisfying guilty pleasures.

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Marketing to Mothers – Best Branding Strategies To Win Her Heart

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Marketing to Mothers – Best Branding Strategies To Win Her Heart

Want to win mom’s heart?  It’s important that your marketing doesn’t treat her like a stereotype.  Too many marketers assume that mom’s emotional drivers are purely domestic. In this three-minute emotional marketing lesson video, Graeme Newell reveals the emotional marketing hot buttons that are most appealing to mothers.  Learn how to target your marketing so it fosters mom’s deepest hopes and dreams. Marketing to mothers is one of the oldest problems that copy writers have wrangled with over the decades....

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Branding Tactics vs. Positioning Tactics. Which is More Important?

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Branding Tactics vs. Positioning Tactics. Which is More Important?

Branding tactics and positioning tactics are two advertising phrases that get thrown around a lot. What's the difference between the two?

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Marketing to Men: Best Emotional Branding Tactics For Advertising to Men

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Marketing to Men: Best Emotional Branding Tactics For Advertising to Men

Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world’s most powerful brands make strong connections when marketing to men.  Learn how to use emotional branding to tap their most powerful beliefs. Marketing to men is the advertising industry’s forte – or so we think. Marketing has long been about...

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Emotional Branding Tactics: Positioning a Brand Using Heroism

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Emotional Branding Tactics: Positioning a Brand Using Heroism

It’s time to get epic!  See how great brands magnify the power of their brand story by marketing with heroism.  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how everyday products can be magically transformed into a valiant quest for glory. Ever seen an ad and just feel epic? Well, that’s motional branding in motion to make you feel like the hero that you want to be. Today, how Nike advertising has mastered the art of positioning a brand to make you feel like a...

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Emotional Branding Tactics of the Funniest Commercials: Absurd Ads

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Emotional Branding Tactics of the Funniest Commercials: Absurd Ads

Creating funny ads is simpler than you might think. The secret is understanding the ten humor archetypes that are the foundation of humor ads.

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The New Marketing Trend Driving P&G Marketing and Unilever Marketing

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The New Marketing Trend Driving P&G Marketing and Unilever Marketing

For decades consumer products giants like P&G and Unilever have shunned the spotlight, letting individual brand names be the face of their marketing. But now that strategy is changing.

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