Graeme Newell’s Blog
The Dangers and Opportunities of Dramatic Marketing Campaigns
As clutter has permeated the ad business, marketers have upped their game, creating remarkably annoying, shocking and titillating campaigns that turn heads and get tongues wagging. But today's more ad-savvy consumers are looking for relationships with their favorite brands. There are new rules when using shock advertising.
read moreThe Secrets to Marketing Products with Guilt & Shame
It's one of marketing's most powerful motivators, but weaving guilt into advertising requires a masterfully light touch. Get too shaming and the customer will simply rebel. The best advertisers craft a marketing message so inspirational that guilt covertly hits the mark.
read moreHow Google Built an Uplifting Brand Using Inspiration & Discovery.
Watching Google's marketing ads and videos leaves even the most jaded person with hope for what the world can become. From toe-tapping viral videos that invite the world to dance, to uplifting stories of international discovery, Google doesn't brand itself with a mere marketing message.
read moreBest Ways to Build Buzz-worthy Longer Commercials
Just advertising your product is no longer enough. Smart brands are putting huge resources into creating original content, giving them the power and control to carefully craft an intriguing brand story.
read moreThe Brand Renaissance of Charlie Sheen
Graeme Newell’s Video of the Day: The Brand Renaissance of Charlie Sheen Everyone thought he was headed for the same celebrity flameout so common to Hollywood. But Charlie has managed to turn bad behavior into a delightfully clever new brand for himself. By turning himself into a caricature, he has become the darling of Madison Avenue, and they just can’t get enough of him.” Charlie Sheen Turning Misbehaving into Gold Charlie Sheen is Reborn – Commercial Bavaria FIAT 500 Abarth Commercial...
read moreThe Hope Formula: How to Build Marketing that Inspires
An effective ad should motivate you to purchase a product, but the best ads go it one better. These inspirational gems send shivers down your spine. They tell a disarmingly passionate story that leaves you with a warm glow and admiration for the company's core mission.
read moreBattle of the Sexes: The Power of Emasculation Marketing
Want your brand to empower female customers? Then show powerful women demeaning their husbands. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how both sexes use belittlement and scorn to win power and control over the opposite sex.
read moreAxe’s “Sporty Girl” Commercial
What’s the best way to a sporty woman’s heart? It’s all about the sheer joy of physical violence. Nothing says I love you like breaking the bridge of another man’s nose.
read moreAxe’s “High Maintenance Girl” Commercial
Axe lays out the rules for a new level of cool. The man who will weather the storms of humiliation in order to win the affections of the hottest chick in the game.
read moreMeticulous Brand Building: Aflac’s Carefully Crafted Marketing Strategy
The Aflac duck is a superstar now, but he wasn't always this popular. Emotional marketing expert Graeme Newell shows how Aflac used patience and focus to built a great brand from scratch, and what other companies can learn from its example.
read moreHire Graeme
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