Graeme Newell’s Blog

Tribal Marketing: The Secret to Whole Foods Marketing Success

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Tribal Marketing: The Secret to Whole Foods Marketing Success

How do you take your customer base from simple buyers to rabid fans? You invite them to join the tribe. Some of the most successful brands in the world are turning to ethical superiority to turn their brand into a mission handed down from on high. In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how a little contempt can make your brand downright irresistible. When it comes to staples, it doesn’t get much more generic than groceries. How are copywriters supposed to be able to make TV...

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing. What’s neuromarketing? It’s putting customers inside MRIs and seeing exactly how different commercials light up their brains. Think of it as a brand identity focus group of one that skips all the messy subjectivity of positioning a brand and cuts straight to the neurons. The ramifications are potentially enormous.   In this example-packed presentation at the Promax BDA Station Summit Conference, emotional marketing...

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Emotional Branding Tactics: Positioning a Brand Using Heroism

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Emotional Branding Tactics: Positioning a Brand Using Heroism

It’s time to get epic!  See how great brands magnify the power of their brand story by marketing with heroism.  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how everyday products can be magically transformed into a valiant quest for glory. Ever seen an ad and just feel epic? Well, that’s motional branding in motion to make you feel like the hero that you want to be. Today, how Nike advertising has mastered the art of positioning a brand to make you feel like a...

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The New Marketing Trend Driving P&G Marketing and Unilever Marketing

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The New Marketing Trend Driving P&G Marketing and Unilever Marketing

For decades consumer products giants like P&G and Unilever have shunned the spotlight, letting individual brand names be the face of their marketing. But now that strategy is changing.

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Best Emotional Branding: Negative Advertising and the Power of Contempt

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Best Emotional Branding: Negative Advertising and the Power of Contempt

Advertising can be a lot like high school.  The cool kids make fun of the nerds, just to make themselves feel superior. When it comes to emotional branding and emotional marketing, some of the best promo videos are done using negative marketing, negative advertising, and negative branding.

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Emotional Branding Strategy: Using Edgy Humor to Position a Brand

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Emotional Branding Strategy: Using Edgy Humor to Position a Brand

Mockery and sarcasm are the secret sauce behind so many breakthrough ad campaigns, but how do you use edgy humor without coming off as mean and spiteful?

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Best Marketing Campaigns: Should You Use the Carrot or the Stick?

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Best Marketing Campaigns: Should You Use the Carrot or the Stick?

When it comes to making successful marketing campaigns, it’s important to always be looking for what is a marketing campaign in its essence. The top marketing campaigns are constantly keeping their audience on their toes by using what is called bipolar marketing.

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Ego Brand Building: The Nike Brand Strategy of Vanity Marketing

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Ego Brand Building: The Nike Brand Strategy of Vanity Marketing

Learn when it is better use the carrot, and when it is better to use the stick. Find out how the Nike brand strategy and Gatorade brand strategy recruited very similar customers using completely opposite brand building tactics.

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Advertising Humor: The Creative Formula Behind FedEx Marketing Success

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Advertising Humor: The Creative Formula Behind FedEx Marketing Success

FedEx marketing is one of the best in the business. Their use of advertising humor in their promos makes them one of the best funny brands around. But how does the FedEx marketing machine pull it off?

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What is Emotional Branding? Using the Power of Revenge Marketing

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What is Emotional Branding? Using the Power of Revenge Marketing

Emotional branding is used with positive emotions all the time. Marketing copywriters use emotional marketing to instil a warm, happy feeling in their viewers that endear their product to the customer all the time.

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