Graeme Newell’s Blog

Giving Customers What They Want – Whether They Know It Or Not

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Giving Customers What They Want – Whether They Know It Or Not

Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world’s most powerful brands make strong connections when marketing to men. Learn how to use emotional branding to tap their most powerful beliefs. Marketing to men is the advertising industry’s forte – or so we think. Marketing has long been about...

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How to Increase Audience Flow & Build Ratings For Late News

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How to Increase Audience Flow & Build Ratings For Late News

Great topical promotion will hold on to viewers, but great topical promos are rare. Typically, the problem is not a lack of producer writing and editing skill, but a lack of quality video, sound, and information.

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Brand Marketing Research Study – How to Build Powerful Mom Brands

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Brand Marketing Research Study – How to Build Powerful Mom Brands

Want moms to love your brand? There are two essential emotional motivators every branding expert should have in her toolbox. Mothers are one of the largest demographics around, and as such marketing to mothers...

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Positioning a Brand: The Ugly Secrets of Bad-Parent Marketing

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Positioning a Brand: The Ugly Secrets of Bad-Parent Marketing

Want to be a marketing hit with moms?  Then it’s time to tap into her judgmental side.  Sometimes the best way to win mom’s affections is to empower her to ridicule the bad parenting skills of others.   In this three-minute emotional marketing lesson video, emotional marketing researcher Graeme Newell shows how positive brands subtly tap very negative emotions to bond with women.   What is customer focus, and what is customer relationship marketing? Marketers everywhere are asking themselves these exact questions when...

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Borrowed Emotions: How the Best Brands Harness Our Most Powerful Feelings

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Borrowed Emotions: How the Best Brands Harness Our Most Powerful Feelings

Powerful marketing always begins with the emotions of the customer and then moves on to the product. All the best brands in the worlds harness the emotional drivers that exist in our lives and bind them to their brand.

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Underdog Branding: How Financial Services Marketing Inspires Courage

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Underdog Branding: How Financial Services Marketing Inspires Courage

Everyone loves an underdog. That's why so many marketers build their brand upon the powerful emotions of courage and redemption.

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Positioning a Brand: Seven Brand Stories that Changed the World

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Positioning a Brand: Seven Brand Stories that Changed the World

Need some branding inspiration? Then head to the movies. The best brands in the world aren't built on great products, they're built on great stories.

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Positioning a Brand: Selling a Lifestyle, Not Just a Product

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Positioning a Brand: Selling a Lifestyle, Not Just a Product

Justin Boots is a brand that inspires feverish devotion from it's fans. In this presentation, emotional marketing guru Graeme Newell examines just how they do it, and what other brands can learn from it.

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Best Practices for Marketing Product Features

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Best Practices for Marketing Product Features

  • Companies tend to define success as beating a competitor even though winning a customer should be their aim. This has lead to a flood of feature-comparison marketing that overwhelms potential customers with information.
  • Don't brand your product's features; instead, show how those features demonstrate the brand.
  • Don't kid yourself into thinking that your product feature is special. Odds are, you'll need to wrap that feature in a tested creative vehicle such as metaphor, special effects, or comedy.
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    On Point Advertising: It’s Time to Fall Madly in Love with Your Customers

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    On Point Advertising: It’s Time to Fall Madly in Love with Your Customers

    As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many brands.

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