Graeme Newell’s Blog

On Point Advertising: It’s Time to Fall Madly in Love with Your Customers

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On Point Advertising: It’s Time to Fall Madly in Love with Your Customers

As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many brands. In this short video, emotional marketing guru Graeme Newell talks about how ones love for their product can create a brand-killing tunnel vision, and how to avoid it. As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many...

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Selling Passion: How to Move Away from Logic and into Passionate Love

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Selling Passion: How to Move Away from Logic and into Passionate Love

What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and emotions humans have. Passion is what makes people stand in line for hours in the cold to be the first to get their beloved product, and it is something every brand wants to harness. Emotional marketing master Graeme Newell shows in this short video how to supercharge your brand with passionate marketing that will turn your customers into diehard fans. What is passion? Passionate branding and passionate...

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Borrowed Emotions: How the Best Brands Harness Our Most Powerful Feelings

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Borrowed Emotions: How the Best Brands Harness Our Most Powerful Feelings

Powerful marketing always begins with the emotions of the customer and then moves on to the product. All the best brands in the worlds harness the emotional drivers that exist in our lives and bind them to their brand.

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Product Marketing vs. Brand Marketing: How a Harley Is More Than a Bike

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Product Marketing vs. Brand Marketing: How a Harley Is More Than a Bike

Product Marketing and Brand Marketing. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing – and that could not be further from the truth.

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Attitude Marketing: Emotional Branding That Goes Beyond the Product

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Attitude Marketing: Emotional Branding That Goes Beyond the Product

In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go straight for the customer.

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Tribal Marketing: The Secret to Whole Foods Marketing Success

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Tribal Marketing: The Secret to Whole Foods Marketing Success

How do you take your customer base from simple buyers to rabid fans? You invite them to join the tribe. Some of the most successful brands in the world are turning to ethical superiority to turn their brand into a mission handed down from on high.

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing. What's neuromarketing? It's putting customers inside MRIs and seeing exactly how different commercials light up their brains.

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How to Increase Audience Flow & Build Ratings For Late News

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How to Increase Audience Flow & Build Ratings For Late News

Great topical promotion will hold on to viewers, but great topical promos are rare. Typically, the problem is not a lack of producer writing and editing skill, but a lack of quality video, sound, and information.

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Positioning a Brand: The Ugly Secrets of Bad-Parent Marketing

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Positioning a Brand: The Ugly Secrets of Bad-Parent Marketing

Want to be a marketing hit with moms?  Then it’s time to tap into her judgmental side.  Sometimes the best way to win mom’s affections is to empower her to ridicule the bad parenting skills of others.   In this three-minute emotional marketing lesson video, emotional marketing researcher Graeme Newell shows how positive brands subtly tap very negative emotions to bond with women.   What is customer focus, and what is customer relationship marketing? Marketers everywhere are asking themselves these exact questions when...

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Positioning a Brand: The Strategy Behind Google’s Marketing Magic

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Positioning a Brand: The Strategy Behind Google’s Marketing Magic

When positioning a brand, should the marketing be built around the product features, or should it be built around the customer's experience of that product?

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