Graeme Newell’s Blog

Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos

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Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos

Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem.

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Giving Customers What They Want – Whether They Know It Or Not

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Giving Customers What They Want – Whether They Know It Or Not

Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world’s most powerful brands make strong connections when marketing to men. Learn how to use emotional branding to tap their most powerful beliefs. Marketing to men is the advertising industry’s forte – or so we think. Marketing has long been about...

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Brand Marketing Research Study – How to Build Powerful Mom Brands

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Brand Marketing Research Study – How to Build Powerful Mom Brands

Want moms to love your brand? There are two essential emotional motivators every branding expert should have in her toolbox. Mothers are one of the largest demographics around, and as such marketing to mothers...

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Selling Passion: How to Move Away from Logic and into Passionate Love

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Selling Passion: How to Move Away from Logic and into Passionate Love

What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and emotions humans have.

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Attitude Marketing: Emotional Branding That Goes Beyond the Product

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Attitude Marketing: Emotional Branding That Goes Beyond the Product

In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go straight for the customer.

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Tribal Marketing: The Secret to Whole Foods Marketing Success

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Tribal Marketing: The Secret to Whole Foods Marketing Success

How do you take your customer base from simple buyers to rabid fans? You invite them to join the tribe. Some of the most successful brands in the world are turning to ethical superiority to turn their brand into a mission handed down from on high.

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

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Neuromarketing Insights: Building Brand Identity & Positioning a Brand

Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing. What's neuromarketing? It's putting customers inside MRIs and seeing exactly how different commercials light up their brains.

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Branding Tactics vs. Positioning Tactics. Which is More Important?

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Branding Tactics vs. Positioning Tactics. Which is More Important?

Branding tactics and positioning tactics are two advertising phrases that get thrown around a lot. What's the difference between the two?

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How the Funniest Commercials Use Sarcasm for Emotional Branding

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How the Funniest Commercials Use Sarcasm for Emotional Branding

It's a dark side of human nature - sometimes the best way to build up customer egos is to tear down the egos of others. Sarcasm has become one of advertising's most satisfying guilty pleasures.

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Marketing to Mothers – Best Branding Strategies To Win Her Heart

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Marketing to Mothers – Best Branding Strategies To Win Her Heart

Want to win mom’s heart?  It’s important that your marketing doesn’t treat her like a stereotype.  Too many marketers assume that mom’s emotional drivers are purely domestic. In this three-minute emotional marketing lesson video, Graeme Newell reveals the emotional marketing hot buttons that are most appealing to mothers.  Learn how to target your marketing so it fosters mom’s deepest hopes and dreams. Marketing to mothers is one of the oldest problems that copy writers have wrangled with over the decades....

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