Graeme Newell’s Blog
“Flying Objects” – A Slow Motion Car Crash
This beautiful, yet disturbing ad shows the dramatic effects of a car crash, and makes a powerful point using visual metaphor. While it still shows the effects on the passengers, it also focuses on other objects in the car to illustrate the damage a crash inflicts on your internal organs.
read moreThe World’s Freakiest Bone Marrow Donor Commercial
This "Thank You Sharp Objects," commercial encourages appreciation for the sharp objects that cause accidental cuts, thereby allowing you to use the company’s first aid kit to register to become a bone marrow donor. This ad is weird as anything, but hopefully it'll inspire a few individuals to place their own "bloody swabs" in an envelope and send them off to save a life. It sure gets your attention!
read moreGreen Dot Norway – Disposable Men
Just when you think it’s a poignant love story, this commercial takes a fun left turn. A wonderful metaphor taken to its absurd final step.
read moreThe UK’s Brilliant TV Spot Dissecting the Social-Media-Powered News Cycle
This delightful two-minute commercial is part of what the paper says is its "first major brand positioning TV ad for more than 25 years" and part of a larger campaign promoting the paper's concept of "open journalism." It takes on the tale of the Three Little Pigs and imagines how the Guardian would cover the story in print and online as social-media chatter threatens to overtake the narrative.
read morePrudential “First Day” Commercial
A moving bittersweet ad that simply and honestly tells the story of one woman’s journey through difficult times. How good planning and a loving husband left her with a legacy she has used to grow into a new life.
read moreThe Horror of “Dads in Briefs”
A fun air conditioner ad that reveals a terrible family shame. Help stop the eye sore of dads walking around in their underwear.
read moreChevrolet “The Warehouse of Regrets”
Chevrolet ad that scores a direct hit on middle-aged men headed for their mid-life crisis. This ad puts heartfelt longing in the soul of any man who ever dreamed of owning a really hot car, just once in their life. This ad is a powerful motivator to cast off the safe and predictable, and just once, live for today.
read morePedigree Shelter Dogs “Heroes”
After 24 years, Pedigree was ousted as the dog food sponsor from the prestigious Westminster Kennel Club Dog Show. Why? Reports now reveal it was because they were producing somber ads like this one that feature sad music and sad-eyed pooches.
read moreCoke’s Branding Strategy: The Essence of Companionship
To its fans, Coke is like an old friend who has been there for the best and worst moments of their lives. Emotional marketing master Graeme Newell reveals how Coke has built such a powerful brand.
read moreThe Power of Focus: Essentials for Simplifying a Marketing Message
It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers can avoid creating over-complicated messages.
read moreHire Graeme
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