Graeme Newell’s Blog
TV Promo Story Plot Ideas: How to Make More Passionate Promo Videos
The best advertising copywriters deliver a powerful emotional punch with just a few words of well-crafted copy. Emotional marketing expert Graeme Newell explains how to beat the bad habit of overwriting. Learn...
read moreWhat is Customer Relationship Marketing: Motherhood Brands
When branding to moms, is it better to market to mom's head or to her heart? Do mothers react better to scenes of maternal love, or to more practical lists of functional features?
read moreBest Television Ads: Glorifying Stress as a Badge of Honor
Emotional marketing expert Graeme Newell shows how some of the world's most strategic advertisers glorify stress and overwork as a career badge of honor. See how marketers use martyrdom and contempt to build the egos of business people climbing the ladder of success.
read moreMarketing Research Case Study – Key Tactics When Advertising to Mothers
Want to win mom’s affections? There are three best branding strategies that every marketer should know. In this three-minute emotional marketing lesson video, emotional marketing researcher Graeme Newell shows the images and messages that work best when advertising to mothers. Watch this marketing research case study and learn how to align your branding with mom’s fondest hopes and dreams. Transcription Text of the 3-Minute Emotional Marketing Lesson Video “Marketing Research Case Study – Key Tactics When...
read morePositioning a Brand: Branding From Customer Up, Not Product Down
What’s the secret to great marketing? Positioning a Brand. Current marketing trends show, when positioning a brand it is important to do it from the customer up, not the product down. In this presentation, emotional marketing expert, Graeme Newell examines some of the best advertising campaigns to show the customer wants to feel about themselves, not how they feel about the product. Graeme uses an advertisement from the South African investment firm Allan Gray. This commercial is one of the firm’s best television ads because it features...
read moreBattle of the Sexes: The Power of Emasculation Marketing
Want your brand to empower female customers? Then show powerful women demeaning their husbands. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how both sexes use belittlement and scorn to win power and control over the opposite sex.
read moreBest Television Ads: What Beer Can Teach Us About The Male Ego
Beer ads are testosterone-steeped little bits of comic joy, and always an advertising favorite. In this presentation, emotional marketing expert and keynote speaker Graeme Newell reveals some of the hidden emotional motivators behind the world's most entertaining beer ads.
read morePedigree Shelter Dogs “Heroes”
After 24 years, Pedigree was ousted as the dog food sponsor from the prestigious Westminster Kennel Club Dog Show. Why? Reports now reveal it was because they were producing somber ads like this one that feature sad music and sad-eyed pooches.
read morePositioning a Brand: How Nike Built a Brand with Universal Appeal
Nike has managed to build a brand that appeals to every demographic around the world. When creating a marketing plan for a new product or positioning a brand, Nike is the king. In this presentation, emotional marketing expert, Graeme Newell explains how Nike was able to become so universal. He showcases some of Nike’s best advertising campaigns and clarifies how current trends in marketing have brought Nike to where it is today. Graeme use some of Nike’s best television ads to show what they have done to become one of the most well-known...
read morePositioning a Brand: Seven Brand Stories that Changed the World
Need some branding inspiration? Then head to the movies. The best brands in the world aren't built on great products, they're built on great stories.
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