Meet Graeme Newell

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Graeme Newell is a customer loyalty expert who shows organizations how to build deeper, more passionate relationships with their customers. Graeme turns complacent customers into passionate groupies. He is a world-renowned speaker, consultant and thought leader in emotional marketing.

Emotional Marketing is messaging that builds the customer’s ego. People are so passionate about emotional marketing brands that they wear these logos on ball caps in the middle of their forehead. They name drop the brand names with people they hope to impress. ”I’m a Grey Goose man.” “I only fly first class and I only fly Virgin.” There is a large group of people who refuse to eat at fast food restaurants that serve Pepsi instead of Coke.

Graeme’s company, 602 Communications, has consulted industry leaders including GE, CNN, Sony, Hearst, CBS, Time-Warner, Comcast, Disney, News Corp, CNBC, Scripps, and Universal. — and many small and medium-sized businesses.

Drawing from a library of 50,000 powerful and outrageous TV commercials, Graeme’s most popular presentations are packed full of the very best advertising in the world. He reveals the often hidden strategies that build strong customer loyalty. He lays out specific tactics that build more meaningful customer relationships.

Graeme helps his clients achieve extraordinary customer loyalty through research, consulting, speaking, white papers, conference presentations, and training workshops.

Watch Some of Graeme's Most Popular Speeches

Graeme Newell has given speeches on emotional marketing to some of the world’s biggest companies. Check out these energetic presentations to learn how to build passionate customer loyalty.

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3-minute Marketing Lesson Videos

Looking to deepen the relationship with your customers? These short videos succinctly and effectively explain techniques that will make your marketing message irresistible.

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Sign Up for Graeme's Video Blog

The hottest emotional marketing tips delivered straight to your inbox once a week. In his video blog, Graeme Newell dissects the customer loyalty strategies behind the world’s most successful brands.

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Schedule a Free 30-Minute Marketing Consultation with Graeme

Graeme Newell has helped hundreds of companies connect with their customers on a profound level. In 30 minutes, he’ll show you how to increase sales and improve customer loyalty with emotional marketing.

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Read Emotional Marketing White Papers

Free research for an in-depth understanding of customer connection. These white papers are packed with video examples and clearly demonstrate how the world’s most powerful marketers turn idle customers into passionate groupies.

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Check Out the Latest Emotional Marketing Videos

Our database of over 50,000 of the best ads from all over the world is expanding daily! Keep checking back here for new examples of great commercials that sell with the depth and power of emotional marketing.

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Find a Core Emotion for Your Company

Hidden beneath the bells and whistles of any brand lies its heart and soul – the core emotion. Our Core Emotion Tool will guide you through the steps to find the emotional foundation of your brand.

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Read an Emotional Marketing Case Study

These marketing case studies dig deep into the true nature of some of the world’s most successful brands. Learn how to use the power of emotional marketing to drive deeper, more meaningful connections with your customer.

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