Online Marketing Blog

Find the Right Keywords to Promote your News Web Site

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Find the Right Keywords to Promote your News Web Site

Keyword advertising is one of the hottest new opportunities to advertise your news web site. These are the text ads that appear to the right on search engine pages like Google, MSN and Yahoo. Pay-per-click advertising provides quantifiable results and an opportunity to target people looking for information on specific keywords. Anyone searching for “Memphis football” is someone I want to point to my sports web page. Advertisers have...

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Important Steps in Building Authentic Social Media

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Important Steps in Building Authentic Social Media

Great social media is all about finding community passion then facilitating that tribe to discuss, share and support one another. However, when looking for social media content, most companies rarely look beyond their own self interest. A few enthusiasts may be wild about their products, but lighting the fires of social buzz requires a transcendent topic that can instill passion in a large number of people. Successful companies should begin their social media efforts with a careful inventory of the values that drive their business....

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Must-Have Google Search Skills

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Must-Have Google Search Skills

Most everyone uses Google search these days, but most people never get beyond the basic technique of putting words in the text box and pressing the search button. While this search method will usually find the result you need, it may require a time-wasting journey through page after page of results to actually track down the specific information you had in mind. The goal with a Google search is to find the link you want on the very first page of...

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The Social Media Marketing Test

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The Social Media Marketing Test

I often think that social media marketing has become an oxymoron. Why? Because so many companies try to gain entry into this new medium using the outdated tactics of traditional marketing. Do you have a measurable goal for social media that goes beyond the mass-marketing mindset of “get more followers and make more sales?” I have seen so many social media campaigns go wildly off course when they are executed using this Madison Avenue...

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Important Steps in Building Authentic Social Media

Posted in Graeme's Blog, Online Marketing Blog | 0 comments

Important Steps in Building Authentic Social Media

Great social media is all about finding community passion then facilitating that tribe to discuss, share and support one another. However, when looking for social media content, most companies rarely look beyond their own self interest. A few enthusiasts may be wild about their products, but lighting the fires of social buzz requires a transcendent topic that can instill passion in a large number of people. Successful companies should begin their social...

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How to Build a Smart Social Media Strategy for your Station

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How to Build a Smart Social Media Strategy for your Station

You show up at work one morning to find an urgent message from the boss sitting in your inbox — “What are we doing with Facebook?” Suddenly, there is a mad dash to get online. Every moment you’re not on Facebook is an opportunity for your competitor to leverage this new medium and steal your market share. This simple question incites a fire drill that causes too many stations to build a social media marketing strategy that is a house of cards. They never ask themselves, "Just why are we using social media?" For most companies, the simple answer is “to get more viewers.” This is an obvious and blatantly transparent goal, and a very dangerous daily strategy that often leads to an audience backlash.

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Increasing Hits to your News Web Site

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Increasing Hits to your News Web Site

Ever wonder why the buyers in the yearly upfronts keep paying ever higher rates for steadily diminishing network audiences? Phenomenal reach. That's local and network television's most powerful weapon. If you want to get your message out fast to a whopping crowd of people, nothing can do it better than television. It has been our medium's saving grace.

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Using Social Media to Recruit Viewers- 6 Rules You Should Never Break

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Using Social Media to Recruit Viewers- 6 Rules You Should Never Break

6 Rules you should never break when using social media to recruit viewers. In this article I outline the gravest mistakes one can make in social media and how to avoid them.

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How to Make Your Twitter Feed Worth a Damn

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How to Make Your Twitter Feed Worth a Damn

"Twitter just seems incredibly stupid." A friend made this confession to me over lunch this week. I have to admit, I had similar feelings when first starting to use Twitter, but now I find it is a daily resource for me. After sifting through a lot of different feeds, I have found a group of people who keep me up to date on all the stuff I find fascinating. But like all things worthwhile, you must do a bit of digging to get to the good stuff. Here are some tips for honing your Twitter feeds to make them an information treasure trove, and for getting the most out of the people you choose to follow.

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More Lessons for Making Money from News Web Content

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More Lessons for Making Money from News Web Content

There are a lot of companies making impressive revenue on the web, and unfortunately most traditional broadcasters are not among them. In last week's article I laid out the first four moneymaking lessons from successful web entrepreneurs. Today, four more.

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