Online Marketing Blog

Smarter Searches in Google

Posted in Graeme's Blog, Online Marketing Blog | 2 comments

Smarter Searches in Google

If you are like most people, Google.com is your constant companion in the search for relevant information.  Surprisingly, most people have never really taken the time to learn to use this powerful tool effectively.  Implementing a few simple tricks can hone your searches, revealing the right information more quickly.

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Maximizing Web Site Buzz

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Maximizing Web Site Buzz

Keeping users coming back for fresh web content requires a delicate balance. Comments have a big effect on traffic. If a story gets negative comments, should you leave it up and let people bitch, or rotate it out for fresher content? Graeme Newell, emotional marketer extraordinaire, talks about how to bring people to your website in droves and have them coming back for more!

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Social Media Marketing Best Practices: Building from the Relationship Up, Not the Sale Down

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Social Media Marketing Best Practices: Building from the Relationship Up, Not the Sale Down

  • Social Media Marketing requires a relationship strategy, not a quick-sale strategy.
  • The best social media marketing campaigns make friends first. Only then do they market for a sale.
  • Your company must show a personal side and let its hair down a bit.
  • Too many companies fail to break out of corporate communication mode.
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    13 More Insights on the Future of Mobile Content

    Posted in Graeme's Blog, Online Marketing Blog | 0 comments

    13 More Insights on the Future of Mobile Content

    More Mobile App advice from Emotional Marketing guru Graeme Newell.

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    14 Insights on the Future of Mobile Content

    Posted in Graeme's Blog, Online Marketing Blog | 0 comments

    14 Insights on the Future of Mobile Content

    Throughout the year, I have attended numerous streaming media conferences. Today, a random collection of best practices insights from some of the best mobile content gurus.

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    How the Mobile Tech Trend Will Change Branding

    Posted in Graeme's Blog, Online Marketing Blog | 0 comments

    How the Mobile Tech Trend Will Change Branding

  • Mobile's always-on characteristic will foster software tools to prevent this access from becoming overwhelming.
  • Potential customers unfamiliar with your brand will have new powerful tools to actively hide from your advertising.
  • Building trust will be a vital prerequisite to any kind of customer access.
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    How Mobile Technology is Defining the Future of Video

    Posted in Graeme's Blog, Online Marketing Blog | 0 comments

    How Mobile Technology is Defining the Future of Video

  • The technological breakthroughs in mobile viewing are now driving a new generation of TV set.
  • The iPad & Google TV represent two landmark shifts in TV's future.
  • Cable TV is desperate to hold on to the living room viewing experience and will try to thwart these new viewing interfaces.
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    Cashing in on the Next Generation of Mobile Internet

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    Cashing in on the Next Generation of Mobile Internet

  • Mobile computing will light a fire of web revenue in the future.
  • Form factor is driving computer innovation, not speed.
  • Anticompetitive phone plans are fueling amazing hardware innovation
  • The speed of 4G networks combined with the power of cloud computing will empower all new mobile services.
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    News Web Site Economics 101

    Posted in Graeme's Blog, Online Marketing Blog, TV Marketing Blog | 0 comments

    News Web Site Economics 101

  • The broadcast strategy of providing a broad view of the day's news is not very effective for web news.
  • Web sites built with traditional news content attract minimal advertiser interest.
  • The station video library has strong potential to generate revenue.
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    Reporter Video Blogs Made Easy

    Posted in Graeme's Blog, Online Marketing Blog, TV Marketing Blog | 0 comments

    Reporter Video Blogs Made Easy

    Using field stand ups in teases and promos is one of the best ways to prove that your news team is out in the field, busily gathering information from the heart of the action. When you see a field tease with the reporter on location, the information she presents just seems more credible. Thanks to the web, viewers can now follow the reporter throughout the day as she gathers information. Here are some tips for laying the entire news process bare.

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