Online Marketing Blog
What Twitter Can Teach Us About Broadcasting
This week Advertising Age magazine published a list of the 25 media people you should follow on Twitter. Their first pick was Pete Cashmore, founder/CEO of Mashable, a social-media blog. Pete has a whopping 726,000 people who follow him on Twitter. Imagine if your newscast had ¾ of a million people following it all day, every day.
read moreMaking Money from Streaming News Video
I attend a lot of conferences and seminars that focus on video streaming and television content creation for web. Speaker after speaker will be up on the platform, talking about the potential of video web sites and the new web businesses sprouting up all over the world. At all of these conferences, the re-occurring question that gets asked is "Are you making money and how?" After a bit of persistent questioning, many of the speakers come clean and admit they are operating in the red, but expect that to turn around as the internet grows.
read moreMonetizing Online Video – Broadcasting’s Big Problem
This past year brought record traffic to Hulu, Joost and YouTube. This has been a big step in bringing streaming video to the mainstream. We now have 11.4 billion streams per month. Three out of four people who use the Internet watch video online. Viewing of online video is now beating broadcast numbers with some younger demographic groups. Access to broadband video is growing exponentially. Everything's great, right? Well, not really.
read moreUsing Pay-Per-Click Advertising to Promote your Newscast
Pay-per-click keyword advertising is one of the hottest advertising opportunities going these days. These text ads show up on the right side of Google's search page and directly cross-reference words in the main search text box. Pay-per-click advertising provides TV stations with the opportunity to laser in on specific niche audiences, something that radio and TV ads just can't do.
read more17 Helpful Things the Google Search Box Can Find Instantly
In last week's article I showed you some simple ways you can supercharge your Google searches and find exact information and eliminate the need to search page after page of results. Today, I have a list of the most used searches that Google can do with just a word or two in the search box.
read moreLearning to do Smarter Searches in Google
If you are like most television station people, Google.com is your constant companion in the search for relevant information. Surprisingly, most people have never really taken the time to learn to use this powerful tool effectively. Implementing a few simple tricks can hone your searches, revealing the right information more quickly.
read moreAre Pre-Roll Ads Killing Your News Web Site?
When new technology comes on the scene, the new products often look and act like the old ones. For example, the first cars had the same form as horse-drawn carriages. The first refrigerators looked like old-fashioned ice boxes. As new technology is introduced, we need the comforting forms of the more familiar predecessor to ease us through the transition.
read moreSmarter Strategies for Talent Blogs
If you take a look at a typical blog on a television news web site, you'll find a familiar pattern to the posts. The anchor or reporter starts out with a flurry of posts where she dutifully chronicles all the exciting exploits of her day. A few viewers might weigh in with supporting comments and little mini-discussions can ensue. Then, things start getting busy around the newsroom and the posts become less frequent. Before you know it, the posts get shorter until they dwindle to a once-a-month entry with just a few sentences.
read moreGetting your Station Ready for Social Media Marketing
For generations, TV stations have carefully crafted their advertising and PR to convey a regimented and disciplined marketing message. Because we had the raw power of a sign-on-to-sign-off broadcast signal in our back pocket, we got to control the message. But in the viral frontier of social media marketing, it is important to understand that you no longer own your station brand.
read moreSocial Media Marketing Mistakes You Don’t Want to Make
In last week's article I talked about how media companies are changing their tactics to successfully integrate social media into the station marketing mix. In today's article, I take the exact opposite approach. What types of stations should stay away from social media? What type of campaigns tend to go down in flames and which become all the buzz?
read moreEmotional Marketing
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