Greg Derkowski is a 20-plus year marketing and brand strategist who has worked for several leading media companies — including Clear Channel Worldwide, News Corp., Times Mirror, and Chris-Craft/United Television — and has consulted other businesses in brand development and implementation.
He has held several brand and marketing leadership positions throughout his career. He’s been a driving force behind highly successful brands in local television, cable, sports medicine, and specialty medical services.
Greg’s specialty is helping companies unlock and empower their brand potential by moving it beyond just what the product does — to what it means to consumers. Branding is all about perception. And Derkowski’s branding edge is rooted in his belief that companies do not own their brands — their customers and constituencies do.
“Companies own products, services, trademarks and other intellectual property. But your brand and the brand experience are owned wholly by the consumer. It’s understanding and embracing your brand through the eyes of the customer. It’s not what we tell them it is; it’s what they think it is and what they believe a brand stands for. Successful brands are ones that embrace this reality — the consumers’ reality and values — in everything they do”, Derkowski says.
Since a brand lives in the minds of its constituents, what do people who have worked with Derkowski think about his personal brand?
“…a forward-thinking innovator, marketing strategist, team player, and strong team leader.”– Brooks Hogg, President at Medford Ventures
“Greg’s creativity and energy work beautifully with his natural penchant for developing, managing, and implementing strategy.” — Andy Shaw, SVP at Fleishman-Hillard
“Greg is a smart, intuitive big thinker. As a marketer, he has a special talent for seeing the world from the perspective of the consumer.” — Ginger Zumaeta, President at ZUMGI, LLC
“He casts away bias and approaches brand and marketing situations from the perspective of what’s in the best interest of the target he is trying to hit.” — Kurt Bartolich, Founder at Guts Branding
“He gets brand and brand consistency. And he’s an expert planner and a fantastic organizer.” — Scot Chastain, SVP at NBC/Universal Affiliate Advertising and Promotion
Greg’s foundation is in branding and creative — crafting messages that motivate customers to take action and resonate with them on an emotional level. He is a four-time Emmy® recipient as an executive producer, director, photographer, and musical composer and arranger.
Derkowski, a Houston native, is a graduate of Stephen F. Austin State University, and lives in San Antonio, Texas.
Contact Greg Derkowski
or by phone at (210) 587-7000. You can also follow Greg at LinkedIn and Google+.