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Speaking Videos
Graeme Newell's most popular presentations that demonstrate the power of emotional marketing.
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Learn how to build deeper, more passionate customer loyalty through emotional marketing.
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Research packed with examples! How to turn idle customers into passionate groupies.
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Weekly Newsletter containing Video Marketing Lessons, Marketing Ideanet & Jobs Posts!
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The Hope Formula: How to Build Marketing that Inspires
An effective ad should motivate you to purchase a product, but the best ads go it one better. These inspirational gems send shivers down your spine. They tell a disarmingly passionate story that leaves you with a warm glow and admiration for the company's core mission.
Read MoreCheetos vs Doritos: The Rebellion Marketing Smackdown
Their marketing isn't about the chip, it's all about misbehaving. In this 3-minute emotional marketing lesson video, Graeme Newell shows the very different strategies these two snacking kingpins use to spark rebellion in their customers.
Read MoreBattle of the Sexes: The Power of Emasculation Marketing
Want your brand to empower female customers? Then show powerful women demeaning their husbands. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how both sexes use belittlement and scorn to win power and control over the opposite sex.
Read MoreMeticulous Brand Building: Aflac’s Carefully Crafted Marketing Strategy
The Aflac duck is a superstar now, but he wasn't always this popular. Emotional marketing expert Graeme Newell shows how Aflac used patience and focus to built a great brand from scratch, and what other companies can learn from its example.
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