These short videos tell the inspiring stories of how social entrepreneurship is practiced at great companies around the world. Whether you’re just starting your search for your business’s authentic purpose or your mission is firmly established, these stand-out companies will help guide you.
For more examples visit the social entrepreneurship brand example page.
How to Build Product Features with an Emotional Purpose
Showcasing great product features is a smart marketing strategy, but have you also mapped out the specific emotions you’ll use to make those features stand out? Emotional marketing and social enterprise researcher Graeme Newell shows how the best brands supercharge dull product features by attaching them to the customers’ most passionate personal desires. Learn how smart social entrepreneurship can drive a whole new level of customer loyalty and turn your average products into a passionate crusade.
The Charity Disguised as a Business
Most companies build their business first, then seek to instill a purpose-driven mission into their existing organization. But some businesses choose the opposite tack. They start with a powerful purpose, then create a business model around that purpose. This short video tells the social entrepreneurship story of Hot Bread Kitchen in New York – a charity that’s built a thriving bakery around itself.
How an Online Scandal Saved Dominoes Pizza
When most companies find themselves in the middle of a public scandal, the typical reaction is to lock the doors and hide. But when Dominoes Pizza was faced with a colossally embarrassing blunder, they turned their stumble into an opportunity to demonstrate the company’s integrity. See how an authentic purpose-driven company turns a mistake into a new relationship with their customers.
How Purpose-Driven Businesses are Redefining Customer Relationships
Millennial buyers are demanding entirely new relationships with the brands they choose. The best companies don’t just sell products. These businesses are loved so much that they have become a hub where like-minded people come to share and connect. They aren’t just a brand, they’re a community. See how social enterprise businesses are redefining the very nature of customer relationships.
Finding Business Partners that Share Your Purpose
When looking for new ideas, business leaders rarely seek inspiration from companies in divergent sectors. The belief is that these companies have little in common. This short videos shows how JetBlue is dedicated to learning from leaders in very different sectors. The upstart airline actively seeks out companies that share their passionate business purpose for innovation and social entrepreneurship.
Building Business Purpose On Employee Empowerment
There are lots of great companies that treat employees well, but some breakthrough businesses are taking worker advocacy to a whole new level. Their entire business purpose is to empower employees. This short video tells the story of a breakout social entrepreneurship company that is mentoring employees and empowering them to be the next generation of young entrepreneurs.
How to Market Your Authentic Business Purpose
The hard sell of traditional advertising is being replaced by viral videos that honestly explain a company’s purpose-driven mission. These honest, straightforward declarations are so appealing that business partners and customers fall all over themselves, wanting to be a part of the company’s strong social entrepreneurship mission.
How Social Enterprise Generates Business Opportunities
Finding business partners is vital to the health of a company, but how do you locate other like-minded companies? In this short video on social entrepreneurship, Graeme Newell and Stan Phelps demonstrate how businesses are growing their own partners by incubating start-up companies. These business innovators are bringing new ideas into their own companies by nurturing a new generation of young entrepreneurs.