Simplifying Your TV Brand
In today’s rapidly segmenting TV markets, brands cannot succeed or even survive without radical refocus and line expansion. Most stations have already morphed from a one-program product to a multi-product model—but many are making a critical mistake in their focus. By trying to be all things to all people through their website, for example, they are quickly diluting themselves into brand oblivion.
Today’s TV markets are the same environment that product manufacturers have been competing in for decades; where soap is soap, beer is beer, and every airline seat is pretty much the same. In this parity market, where features are fungible, the only tangible difference comes from branding, and the most effective branding is tied to emotions.
In this presentation, Emotional Marketing’s Graeme Newell shows you how to methodically simplify your brand, transition from features to feelings, and build a strong emotional attachment with your customers that can be applied across multiple product categories. In just a few simple steps, you can simplify and supersize your TV brand.
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