Doug DrewMorning News Specialist
Doug is an expert at understanding the fast-changing viewing habits of morning audiences. Doug leads station management and front-line staff in the development of compelling content and the format of morning programs His workshops focus on targeting key morning show demographics.
Mornings are a unique and challenging time period. Most television producers don’t understand how to connect with the average morning show viewer. Doug has studied the morning show viewers for years and has crafted specific techniques to attract new morning viewers. Doug has managed to employ dynamics that keep viewers watching for longer periods of time.
Doug has re-launched and re-branded morning programs throughout the United States, as well as internationally. He has conducted workshops for NBC, ABC, CBS, FOX, and CW affiliates across the U.S., as well as CNN and The Weather Channel. In addition, Doug has worked with television networks and stations in England, Canada, Mexico, Australia and Turkey.
Doug is an experienced journalist with a Communications Degree from Ohio University. He has been a reporter, producer, and executive producer, and transitions that hands-on experience into being a highly sought-after speaker and consultant on morning television.