graeme newell Graeme Newell is a researcher, speaker and author
who specializes in behavioral finance.
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red goldfish book
a new book on purpose-driven
leadership that motivates sales
and employee engagement
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tv broadcasting
Research that identifies viewers' biggest hopes & worries.
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check out red goldfish, our new book on social entrepreneurship best practices

Graeme Newell
Graeme Newell Speaking

Short videos lessons from Graeme’s youtube presentations on behavioral finance.

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red goldfish book
Red Goldfish Purpose Driven Businesses

Videos telling the stories of the world’s most successful purpose-driven businesses.

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broadcast tv research
TV Broadasting Research & Training

Example-packed training. Research that identifies viewers’ biggest hopes & worries.

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latest training video

JetBlue – Finding Business Partners that Share a Business Purpose

When looking for new ideas, business leaders rarely seek inspiration from companies in divergent sectors.  The belief is that these companies have little in common.  This short videos shows how JetBlue is dedicated to learning from leaders in very different sectors.  The upstart airline actively seeks out companies that share their passionate business purpose for innovation and social entrepreneurship.