Airbnb – creating social entrepreneurs everywhere From its earliest beginnings, Airbnb has been a company created by and for social entrepreneurs. Getting Started The company began in 2007. Two roommates in San Francisco were struggling to pay their rent, like many people do. At the same time, a large conference was taking place in San …
Southwest Make travel fun again. https://vimeo.com/201474858 The word “transfarency”, created by Southwest Airlines, means that customers are treated fairly and honestly, and that low fares stays low. https://vimeo.com/201474823 A woman discusses how Southwest Airlines invented low fare everyone could fly. They succeed by putting the needs of the customers first, and knowing that their people …
Starbucks Starbucks aspires to inspire their customers through their high quality beverages. https://vimeo.com/201704233 Starbucks’ commitment to help save trees starts at the local chain: bringing a reusable travel mug will result in discounted coffee. https://vimeo.com/201704029 Starbucks aims to provide a personal touch to their customers by putting their names on their cup. https://vimeo.com/201704027 Starbucks new …
Fedex: One of the many companies corporate social responsibility drives The Influence of CSR Today, there are many, many companies corporate social responsibility has influenced. Nonprofit and for profit companies alike can become social enterprises. Together, these companies have a massive impact on the social problems we face. Organizations feed people, provide housing, promote healthy …
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Western Union A financial services and communications company dedicated to getting money to people when it’s needed. They seek to break down the borders that stop financial resources from flowing efficiently. https://vimeo.com/201482481 Western Union strives to make it easy for everyone to manage their money. https://vimeo.com/201482501 Western Union strives to make it easy for everyone …
Warby parker–public benefit corporation Helping Others See Imagine a public benefit corporation that made it possible for you to help people all over the world to see better. Now imagine you could contribute just by buying a pair of glasses for yourself. Warby Parker is a social enterprise company that allows you to do just …
Other than being an online retail company, Zappos’s main purpose is to provide the best customer service they can. https://vimeo.com/201482012 Zappos treats their customers in Hanover by giving them surprise presents at their doorsteps. Learn how to find and implement purpose-driven strategy in your business Preview the book
Whole Foods A supermarket chain that commits to providing their consumers with healthy and organic food. https://vimeo.com/201479138 Buying different foods from Whole Foods can mean something more – saving the environment. Learn how to find and implement purpose-driven strategy in your business Preview the book
CVS Shows The Way For Social Entrepreneurship Companies Social Entrepreneurship Companies Come in All Sizes Can large global corporations also be social entrepreneurship companies? Yes, they can, and CVS Health is a terrific example. The company removed all cigarettes and tobacco products from its shelves in 2014. The move was part of CVS’s efforts to …
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[vc_row][vc_column width=”1/2″][vc_column_text] [/vc_column_text][vc_column_text] [/vc_column_text][vc_column_text][/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/2″][vc_column_text]Emotional Marketing is messaging that builds your ego. It makes you feel smarter, bolder, more sophisticated, or just about any other emotion that is fundamental to your self-esteem. By making you feel better about yourself, the brand transcends mere product status and becomes a friend. This is what gives your …