Graeme Newell

Month: February 2017

best marketing strategies for beating tough competitors

https://www.youtube.com/watch?v=HyKlgbYNRv4 If my competitors lose, I win. Too many companies let their competition define their marketing game, and the customer is simply overlooked. This has led to a flood of feature-comparison ads that overwhelm the customer. Emotional marketing expert Graeme Newell shows how the best marketers beat strong competitors by staying firmly focused on the …

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How Social Enterprise Grows Business Opportunities

https://vimeo.com/203728206 Finding business partners is vital to the health of a company, but how do you locate other like-minded companies? In this short video on social entrepreneurship, Graeme Newell and Stan Phelps show how businesses are growing their own partners by incubating start-up companies. These business innovators are bringing new ideas into their own companies …

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Finding Business Partners that Share Your Purpose

https://vimeo.com/203543080 When looking for new ideas, business leaders rarely seek inspiration from companies in divergent sectors. The belief is that these companies have little in common. This short videos shows how JetBlue is dedicated to learning from leaders in very different sectors. The upstart airline actively seeks out companies that share their passionate business purpose …

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The Charity Disguised as a Business

https://vimeo.com/203387055 Most companies build their business first, then seek to instill a purpose-driven mission into their existing organization. But some businesses choose the exact opposite tack. They start with a powerful purpose, then create a business model around that purpose. This short video tells the social entrepreneurship story of Hot Bread Kitchen in New York …

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KHOU Houston – Building News Coverage Around a Viewer Frustration

https://vimeo.com/201477800 In every market there are hot-button viewer frustrations that can quickly spike tune-in. But what are they in your market and how can your coverage ignite that viewer passion? See how KHOU in Houston tapped into a customer irritation to galvanize their audience base and recruit new viewers. Learn how the right research can …

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WTHR Indianapolis & WCPO Cincinnati – How to Design News Coverage that Stands Out in Highly Competitive Markets

https://vimeo.com/201226045 If your station and a competitive station are covering the same big news story, how can you design coverage to truly stand out? See how smart stations are going beyond basic news coverage and creating purpose-driven tone and style for their most important stories. See how stations are breaking through the clutter and innovating …

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KPTV Portland – How to Build Truly Differentiated Weather Coverage

https://vimeo.com/197329848 Differentiating weather coverage from competitors is key to moving newscasts up in the ratings, but how can you stand out if you don’t have dominant weather feature differences? The key is packaging those standard weather features in new ways so they directly serve a strong audience lifestyle need. It’s all about finding a specific …

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hot bread kitchen’s company social responsibility ideals

A Company Social Responsibility Program With Results Hot Bread Kitchen seeks to empower minority women through on-the-job training.  They employ first-generation immigrants and teach them the skills they need to become accomplished bakers. They offer mentoring programs that include English classes, business training, kitchen skills and baking knowledge that will empower workers to get great …

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why the dove campaign for real beauty Is so hard to sustain

Dove's "Campaign for Real Beauty" isn't just an ad campaign. Dove taps into an avalanche of self-criticism and heartache that every woman experiences when she looks in the mirror. The campaign is raw girl power. Get your pitchforks and torches and let's reek vengeance on the beauty industry sadists corrupting our daughters. The Campaign for …

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