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March 2017

carroll’s kitchen follows the social entrepreneurial model

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Carroll’s Kitchen Follows the Social Entrepreneurial Model Measure of Success In a social entrepreneurial company, profit is not the measure of success. These companies are usually nonprofits with a goal of giving back or contributing to society. Social entrepreneurial companies focus on a single issue or set of issues. Carroll’s Kitchen, in Raleigh, North Carolina, focuses on …

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ben & jerry’s-what is social entrepreneurship?

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Ben & Jerry’s – What is social entrepreneurship? What is Social Entrepreneurship? Many companies pride themselves on practicing social entrepreneurship. But what is social entrepreneurship? Social entrepreneurs are people who see a pressing need. The passion to address a social problem drives them. Genuine social entrepreneurs start companies to provide a service while also helping …

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how the best advertising campaigns tap into the story of the underdog

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=FRkdpucdasU” size=”825″][vc_column_text]Everyone loves cheering for the little guy. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world’s best advertisers tap our love of the underdog, then attach that feeling of transcendence to everyday products. What is customer focus? It’s how the best advertising campaigns …

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positioning a brand: seven brand stories that changed the world

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=8XJn3e_3gG0″ size=”825″][vc_column_text]Need some branding inspiration?  Then head to the movies. The best brands in the world aren’t built on great products, they’re built on great stories. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the seven story plots that can change a brand from an impersonal pitch to …

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positioning a brand: break into new markets with disruption & contempt

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=UjHxR1lwwtc” size=”795″][vc_column_text]How can you take down a market leader?  The smartest marketers refuse to play by the established rules.  They pick a fight with leading competitors and force them to play a new game. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the subversive marketing smarts behind Audi’s …

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