Graeme Newell

July 2017

Merging PR with Corporate Social Responsibility

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/216904104″ size=”795″][vc_column_text css=”.vc_custom_1500670178132{margin-bottom: 20px !important;}”]Corporate Social Responsibility has become more of a necessity than a managerial choice in modern business. In this age of social media, businesses are finding it tougher by the minute to keep their employees and customers from airing out dirty laundry in …

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dove’s beautiful corporate social responsibility

[vc_row][vc_column][/vc_column][/vc_row][vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_column_text css=”.vc_custom_1583856983400{margin-bottom: 20px !important;padding-top: -20px !important;}”] Dove is a popular leading manufacturer of beauty products. Since 1957, Dove has helped millions of women and men look their best and feel more confident in their appearance. In 2004, Dove spread its purpose driven wings with the launch of …

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walmart: great for customers, bad for company social responsibility

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/213176251″ size=”795″][vc_column_text css=”.vc_custom_1497476463458{margin-bottom: 20px !important;}”]Is there a company, in recent years, that does more to polarize its stakeholders than Walmart does? We would be hard pressed to find an example. In this video, we discuss the retail giant’s win-lose strategy and how it affects their bottom …

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new barbie dolls are corporate and social responsibility

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/214027519″ size=”795″][vc_column_text css=”.vc_custom_1497475595263{margin-bottom: 20px !important;}”]Barbie dolls are one of the most recognizable toy brands in the world, perhaps in the universe. Girls—and some boys– have enjoyed playing with Barbie dolls since Mattel introduced the first Barbie in 1959. In the intervening years, Mattel sold more and …

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