Graeme Newell

Month: July 2017

Merging PR with Corporate Social Responsibility

https://vimeo.com/216904104 Corporate Social Responsibility has become more of a necessity than a managerial choice in modern business. In this age of social media, businesses are finding it tougher by the minute to keep their employees and customers from airing out dirty laundry in public. Socially irresponsible company activities and negative customer and employee experiences are …

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walmart: great for customers, bad for company social responsibility

https://vimeo.com/213176251 Is there a company, in recent years, that does more to polarize its stakeholders than Walmart does? We would be hard pressed to find an example. In this video, we discuss the retail giant’s win-lose strategy and how it affects their bottom line. We also show how companies can be successful and even have …

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new barbie dolls are corporate and social responsibility

https://vimeo.com/214027519 Barbie dolls are one of the most recognizable toy brands in the world, perhaps in the universe. Girls—and some boys-- have enjoyed playing with Barbie dolls since Mattel introduced the first Barbie in 1959. In the intervening years, Mattel sold more and more Barbie dolls through their emotional marketing efforts. Children and, occasionally, adults, …

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