Fantasy Journalism – How Buying Your Own Hype Can Torpedo News Marketing

Take a look at this ad for United Airlines. In the ad, the benevolent gate agents coyly whisk the starry-eyed customer to the gate where he whimsically boards his flight and gazes longingly at an enchanted rose perched fondly in the window. While it is a charming fantasy, this little hallucination is absurdly disconnected from …

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