Fantasy Journalism – How Buying Your Own Hype Can Torpedo News Marketing
[vc_row css=”.vc_custom_1451991003825{margin-bottom: 100px !important;}”][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1526332901698{margin-bottom: 52px !important;}”]Take a look at this ad for United Airlines. In the ad, the benevolent gate agents coyly whisk the starry-eyed customer to the gate where he whimsically boards his flight and gazes longingly at an enchanted rose perched fondly in the window. While it is a charming fantasy, …
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