June 2019

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389215″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561565989633{margin-bottom: 20px !important;}”]Fear is one of the most powerful human emotions. It is an amazing attention grabber and used strategically, it can entice customers like no other emotion. But new neuroscience research is revealing how poisonous heavy-handed fear tactics can be. Emotional …

The Delicate Art of Using Fear to Market Your Product Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389172″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561565769829{margin-bottom: 20px !important;}”]Building marketing content that cuts through clutter is harder than ever, but new neuroscience insights are revealing the specific storytelling techniques that are most successful at emotionally engaging customers. Emotional marketing researcher Graeme Newell shows you the best ways to …

Best Ways to Assure Your Marketing Gets Remembered Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/344010629″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561565393008{margin-bottom: 20px !important;}”]When creating video content, which is more important: the visuals or the sound? Emotional marketing researcher Graeme Newell taps the latest neuroscience to show how your brain connects with online content. Learn the best techniques to score an emotional, memorable …

Visuals vs Sound – Which Connects Best? Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389323″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561564745036{margin-bottom: 20px !important;}”]The most powerful marketing will have a message that dazzles both the intellect and the heart, but which is most important? Powerful new neuroscience research is peering inside the brains of typical customers and showing the best ways to build …

Simple marketing vs sophisticated marketing – which is more effective? Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389195″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561564543872{margin-bottom: 20px !important;}”]Online content viewers are more distracted than ever. So how can you cut through the clutter and get noticed. Emotional marketing researcher Graeme Newell gives you a second-by-second guide for the best ways to grab customer attention, then how to …

How to Assure Customers Engage with your Marketing Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389294″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561564397127{margin-bottom: 20px !important;}”]What are the most powerful emotional drivers in the world of marketing? New neuroscience research is revealing that the most powerful human motivators are the feelings most basic to human survival. Emotional marketing researcher Graeme Newell shows how smart marketers …

Best Ways to Get Customers Excited About Products Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389140″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561564251764{margin-bottom: 20px !important;}”]Each of us has our own financial fantasy. For some it’s fast cars, big boats and the opulent life. For others, it’s a dream vacation or a secure retirement. Emotional marketing researcher Graeme Newell tested hundreds of examples of financial …

The Emotions that Connect Best with Financial Services Customers Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389278″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561563975437{margin-bottom: 20px !important;}”]Fantasies about the good life are wildly different for every financial service customer. Some dream of the opulent life filled with luxury, while others have more pragmatic goals of a simple but comfortable retirement. Emotional marketing researcher Graeme Newell show …

Best Ways Financial Services Companies can Touch the Hearts of their Customers Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389388″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561563770147{margin-bottom: 20px !important;}”]Creating messaging that cuts through the clutter and touches people emotionally is the magic combo for marketers. The good news is that this elusive duo may be easier to attain than you thought. New neuroscience research is peering inside the …

Simple and Easy Ways to Win your Customers Heart Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389252″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561563640465{margin-bottom: 20px !important;}”]The biggest marketing problem today isn’t convincing customers you have a quality product. The biggest problem is getting customer to recognize that your product merely exists. Today’s distraction-inundated world demands your messaging be strategically honed word by word, second by …

The Best Ways to Quickly Grab Customer Attention Read More »