Graeme Newell

Month: June 2019

The Delicate Art of Using Fear to Market Your Product

http://player.vimeo.com/video/342389215 Fear is one of the most powerful human emotions. It is an amazing attention grabber and used strategically, it can entice customers like no other emotion. But new neuroscience research is revealing how poisonous heavy-handed fear tactics can be. Emotional marketing researcher Graeme Newell reveals new research revelations on the best ways to compel …

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Best Ways to Assure Your Marketing Gets Remembered

http://player.vimeo.com/video/342389172 Building marketing content that cuts through clutter is harder than ever, but new neuroscience insights are revealing the specific storytelling techniques that are most successful at emotionally engaging customers. Emotional marketing researcher Graeme Newell shows you the best ways to assure your product features get remembered. [stm_post_comments][stm_sidebar sidebar="1160"]

Visuals vs Sound – Which Connects Best?

When creating video content, which is more important: the visuals or the sound? Emotional marketing researcher Graeme Newell taps the latest neuroscience to show how your brain connects with online content. Learn the best techniques to score an emotional, memorable impression with your customers. [stm_post_comments][stm_sidebar sidebar="1160"]

Simple marketing vs sophisticated marketing – which is more effective?

http://player.vimeo.com/video/342389323 The most powerful marketing will have a message that dazzles both the intellect and the heart, but which is most important? Powerful new neuroscience research is peering inside the brains of typical customers and showing the best ways to build effective marketing. Emotional marketing researcher Graeme Newell explains how to build your messaging so …

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How to Assure Customers Engage with your Marketing

http://player.vimeo.com/video/342389195 Online content viewers are more distracted than ever. So how can you cut through the clutter and get noticed. Emotional marketing researcher Graeme Newell gives you a second-by-second guide for the best ways to grab customer attention, then how to guide them through your marketing content to a big payoff at the end. [stm_post_comments][stm_sidebar …

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Best Ways to Get Customers Excited About Products

http://player.vimeo.com/video/342389294 What are the most powerful emotional drivers in the world of marketing? New neuroscience research is revealing that the most powerful human motivators are the feelings most basic to human survival. Emotional marketing researcher Graeme Newell shows how smart marketers utilize these emotions. You’ll learn the best ways to assure your products connect. [stm_post_comments][stm_sidebar …

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The Emotions that Connect Best with Financial Services Customers

http://player.vimeo.com/video/342389140 Each of us has our own financial fantasy. For some it’s fast cars, big boats and the opulent life. For others, it’s a dream vacation or a secure retirement. Emotional marketing researcher Graeme Newell tested hundreds of examples of financial services marketing. Which financial dreams were most appealing? Learn what the latest brain research …

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Best Ways Financial Services Companies can Touch the Hearts of their Customers

http://player.vimeo.com/video/342389278 Fantasies about the good life are wildly different for every financial service customer. Some dream of the opulent life filled with luxury, while others have more pragmatic goals of a simple but comfortable retirement. Emotional marketing researcher Graeme Newell show you the best tactics for whetting your customer’s desire to save. [stm_post_comments][stm_sidebar sidebar="1160"]

Simple and Easy Ways to Win your Customers Heart

http://player.vimeo.com/video/342389388 Creating messaging that cuts through the clutter and touches people emotionally is the magic combo for marketers. The good news is that this elusive duo may be easier to attain than you thought. New neuroscience research is peering inside the brains of customers and showing the specific emotional marketing techniques that grab attention and …

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The Best Ways to Quickly Grab Customer Attention

http://player.vimeo.com/video/342389252 The biggest marketing problem today isn’t convincing customers you have a quality product. The biggest problem is getting customer to recognize that your product merely exists. Today’s distraction-inundated world demands your messaging be strategically honed word by word, second by second. Emotional marketing researcher Graeme Newell taps the latest neuroscience testing to reveal the …

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