Which Purchases Make Our Brain Most Happy?
Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness.
November 2020
Expensive Wedding or Cheap Wedding? Which is Best?
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Expensive Wedding or Cheap Wedding? Which is Best? Read More »
Recognizing Money-Losing Biases
Learn the specific situations when we’re most vulnerable to making money-losing choices.
Use Brain Science to Make Saving Easier
Learn how to use the cognitive bias called “temporal discounting” to save more…painlessly.
What IKEA Can Teach You About Investing
Learn about the cognitive bias that’s the secret to IKEA’s huge success.
How Brain Science & Emotion Make Us Buy
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How Brain Science & Emotion Make Us Buy
Learn new ways marketers are using emotion and brain science to trigger buying decisions.
The Wisdom of Pessimism
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When Are We Most Vulnerable to Bad Money Choices?
Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman brain is most likely to make a bad choice.