Which Purchases Make Our Brain Most Happy?
Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness.
Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness.
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Expensive Wedding or Cheap Wedding? Which is Best? Read More »
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Learn new ways marketers are using emotion and brain science to trigger buying decisions.
[vc_row full_width=”stretch_row” css=”.vc_custom_1487135115394{padding-top: 30px !important;padding-bottom: 50px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_custom_heading text=”The Wisdom of Pessimism” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color” css=”.vc_custom_1600181127978{margin-top: -10px !important;margin-bottom: 40px !important;}”][vc_column][vc_cta h2=”Let Graeme customize a presentation for your online or in-person event” h2_font_container=”font_size:20px|color:%23000000|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”flat” add_button=”right” btn_title=”contact graeme” btn_style=”flat” btn_color=”theme_style_2″ btn_align=”right” use_custom_fonts_h2=”true” btn_button_block=”true” btn_add_icon=”true” btn_link=”url:https%3A%2F%2F602communications.com%2Fcontact%2F|||” el_class=”third_bg_color”][/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Summary” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][vc_column_text] There’s a …
Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman brain is most likely to make a bad choice.