Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness.
Month: November 2020
Learn the specific situations when we’re most vulnerable to making money-losing choices.
Learn how to use the cognitive bias called “temporal discounting” to save more…painlessly.
Learn about the cognitive bias that’s the secret to IKEA’s huge success.
Learn new ways marketers are using emotion and brain science to trigger buying decisions.
Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman brain is most likely to make a bad choice.