Why Our Brain Is So Bad At Making Money Decisions
Why are decisions about money so difficult? Learn the ways your brain is most likely to slip up when making financial choices.
March 2021
The Smartest Way to Learn How to Invest
Want to pick more winning investments? New brain science research reveals the most effective ways to learn about the world of money.
Men vs Women. Who Makes the Best Investing Decisions?
Researchers compared the investing habits of men vs women. Learn the surprising bad habits each of the sexes is most likely to use.
Hyperbolic Discounting
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
Hard Easy Effect
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
Why Emotional Marketing Is So Effective
New neuroscience research reveals the two ad components that do the best job grabbing and holding attention.
5 Tactics for Smarter Money Choices
Learn five ways to up the odds of successfully changing a bad habit.
Hindsight Bias
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
Monte Carlo Fallacy
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
What is the Dunning Kruger Effect Definition?
Learn to recognize the cognitive bias that inflates our ego and lures us to believe our abilities are exceptional.