Why Your Brain Often Slips Up When Making Big Decisions – Understanding Finance Psychology
Most of our decision making is done with our subconscious brain. Learn how our brain can slip up and make an impetuous choice without us ever realizing it.
April 2021
The #1 Reason Your Brain Makes Bad Money Choices – Finance Psychology
Learn how to recognize and shut down a foolish money choice before it happens.
Impact Bias
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
How to Use Finance Psychology to Make More Accurate Predictions About Your Future
The future isn’t something we passively predict. It’s something we actively build. Learn why our brain is so bad at predicting the future choices we’ll make.
How to use Finance Psychology to be More Persuasive
Persuasion is where facts and charm meet to form a powerful story. Learn a handy tip for being more persuasive everyday.
Illusory Truth Effect
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
Illusory Correlation Bias
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
Fear or Praise? What’s the Right Mix for Optimal Motivation
What’s the better motivator? The carrot or the stick? Learn how to be more persuasive by skillfully using both fear and praise.
How Fear Effects Our Decision Making Abilities
When we’re afraid, our brain doesn’t act rationally – it acts instinctually. Learn how fearful times affect our ability to make a good choice.
Illusion of Validity
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.