Escalation of Commitment
Escalation of Commitment Failed romances. Disastrous work projects. Foolish purchases. When we make a bad choice our brain shifts its denial skills into overdrive.
May 2021
Interoceptive Bias
Interoceptive Bias You don’t just make decisions with your mind. Your body gets to vote as well.
Information Bias
Information Bias Sometimes the greatest obstacle to a good decision isn’t a lack of facts, but an avalanche of information that overwhelms our brain.
Information Bias
Sometimes the greatest obstacle to a good decision isn’t a lack of facts, but an avalanche of information that overwhelms our brain.
Understanding Behavioral Finance Biases: How to Make Money Conversations Less Threatening
Talking about frightening topics like insurance and estate planning triggers our fight or flight response. Learn brain science tactics for discussing threatening topics without scaring people off.
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