Graeme Newell

Month: June 2021

Why Your Stubborn Brain Refuses to Give up on a Poor Choice

When’s the best time to make an important choice? Brain research tells us there are two specific situations to avoid: after a big win, or after a big loss. Experiencing either of these situations floods our noggin with a river of powerful brain chemicals. This is the time when we’re most likely to disregard the hard data and make an impulsive choice.

Graeme Newell Blog - Less-isbetter effedt

Less Is Better Effect

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.