Graeme Newell

July 2021

Optimism bias

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.

Normalcy bias

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.

Money Illusion

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.

Omission Bias

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.

Why Having More Choices Leads to Worse Investing Decisions

Having more choices is better, right? Well brain science clearly shows that having a lot of different options often leads to worse outcomes. Most of us like to see ourselves as brave adventurers who seek out novel and exciting new experiences, but the truth is we tend to be far more repetitive and dull than our fragile ego lets on.