Graeme Newell

October 2021

How Winning Affects Your Investing Decisions

When are we most vulnerable to bad decision making? Brain science tells us that when we experience a big win or a big defeat, that’s when we get flooded with brain chemicals that can badly skew our judgment.

Watch this video to learn more about how and when you’re at your decision-making best.

Survivorship Bias

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.

The Activities that Trigger Us to Make Bad Investing Decisions

When’s the best time to make an important choice? Brain research tells us there are two specific situations to avoid: after a big win, or after a big loss. Experiencing either of these situations floods our noggin with a river of powerful brain chemicals. This is the time when we’re most likely to disregard the hard data and make an impulsive choice.

Status Quo Bias

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.