Sunk cost fallacy
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
December 2021
Decoy Effect
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
Finance Psychology: The Most Costly Money Mistake Women Tend to Make
Research clearly shows that women tend to be more astute investors than men.
Ambiguity Bias
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
What is Behavioral Finance?
The latest brain science insights on how to make smarter financial decisions.