Graeme Newell

April 2022

The Primacy Effect

Why do most of us tend to pick A and not B? It’s because our brain gets caught in a bit of a TRAFFIC JAM. When I threw choice A at you, your brain instantly got busy analyzing. But your tired brain wasn’t done processing choice A, when all of a sudden, choice B comes barreling down the line. Because your brain was still preoccupied with A, B never really got your full attention and consideration.

What is the Anchoring Effect?

How does our brain determine a fair price? In this short video you’ll learn how our misguided brain can be easily fooled when we’re comparing prices. See how the “anchoring effect” lures us into paying too much.

Peak End Rule

Big corporations like Walmart don’t put greeters at the door just to be nice. People like Mr. Willie can powerfully influence a company’s profits because of a cognitive bias called the “Peak-End Rule.”

Avoid Temptation

Most of us envision our brain as a lot like a computer – a big collection of electrical circuits. But our brain isn’t just ELECTRICAL, it’s also CHEMICAL. For example, when we get scared, our brain signals the release of adrenaline which increases our heart rate, raises our blood-sugar level, and oxygenates our blood.

Investing Decisions – How to Figure Out the Exact Amount of Money You’ll Need to Retire Comfortably

It’s one of the scariest numbers in our financial lives – the precise amount of money we will need to retire comfortably. Most of us have no idea what this number is, or how to calculate it.

So we save as much as we can and just HOPE it will be enough. But no matter how much we tuck away, there’s always this nagging worry that we’ll come up short in our later years. We wonder if old age won’t just be about health challenges, but could also be about facing poverty.

The good news is that figuring out this number really isn’t that hard. In this video I lay out the specific steps you should follow to “find your number.”

Muscle Memory

When we build muscle memory our brain constructs new pathways to control our muscles, vision and other senses. Building muscle memory is hard to do because we are linking parts of our brain not accustomed to working together.

Optimism Bias

It was some of the most groundbreaking work I’d ever seen. A brilliant management team at an upstart media company created a breakthrough marketing & branding campaign. Customers loved it. The ratings were on the rise.

Dark UX

Classic behavioral science teaches us that if we want to illicit a behavior, the best way to do that is to make that behavior EASY. Make the checkout one click. Make the check-in process automatic.