The Identifiable Victim Effect: How It Lures Us to Feel Compassion for the Wrong People
It’s a time when our brain consistently makes BAD choices. Researchers tell us that our tired little cranium tends to seriously misstep whenever we envision LARGE things. All of us can clearly picture 6 inches in our mind, but ask us to contemplate 10,000 miles and the mental image becomes frustratingly fuzzy.
