The hidden cognitive bias that gives men an advantage in financial literacy
Fascinating new financial literacy research is revealing how male overconfidence tends to set women up for failure in the world of money.
November 2022
What is the Decoy Effect Cognitive Bias?
The Decoy Effect is a cognitive bias that lures us into buying more than we need. By introducing an additional BAD choice, the less expensive choice seems MEAGER, and the most expensive choice appears to be a GREAT VALUE.
The Identifiable Victim Effect: How It Lures Us to Feel Compassion for the Wrong People
It’s a time when our brain consistently makes BAD choices. Researchers tell us that our tired little cranium tends to seriously misstep whenever we envision LARGE things. All of us can clearly picture 6 inches in our mind, but ask us to contemplate 10,000 miles and the mental image becomes frustratingly fuzzy.
The Regret Lottery
It was an offer I never thought I’d pass up. My local supermarket let me know they’d already given me a $25 credit. I could see the money sitting right there in my account. All I had to do was try online grocery delivery within the next week. But when I missed the deadline, they took the money BACK!