May 2023

The “Contrast Effect” is like your brain’s own pair of quirky glasses. It doesn’t let you see things as they really are.

Want to turn yourself into a life-long innovator? Then it’s important to understand how CONGRUENCE BIAS powerfully lures us into repeating ineffective habits.

Unfortunately, your brain is crazy lazy. That’s why it regularly relies on a devious cognitive bias called the AVAILABILITY HEURISTIC.